Volvo Expands Subscription Program To Include More Models

Volvo is expanding its Care by Volvo subscription program shortly after it came under fire from the California New Car Dealers Association and the California Department of Motor Vehicles.

The Swedish car manufacturer launched the service in late 2017. At first, it was exclusive to the XC40 but the S60 was soon added. Now, under the expanded program, it will extend to the XC60, XC90, and V60 Cross Country.

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mre30 - 8/27/2019 3:36:42 PM

+1 Boost

Vehicle "subscription programs" are the latest accounting gimmick to juice retail sales (at least on paper). Its a new twist on the "service loaner" system - where dealers "buy" service loaners (or are forced to buy them) and then sell them as CPO with 4,000 miles on them.

Even Bentley has a subscription program now. Its called "Bentley On Demand" and can even be accessed thru an App. Email for info... ondemand@bentley-usa.com

'ENJOY THE BENTLEY EXPERIENCE AWAY FROM HOME.

We’re delighted to announce the launch of Bentley on Demand. A new luxury tailored rental solution that allows you to continue enjoying the exhilarating experience of driving a Bentley when you’re traveling for business or leisure.

This service is only available to Bentley owners and is initially being offered in Beverly Hills, Manhattan and Miami. It includes a concierge who will deliver a Bentley to your chosen location and collect the car when you’ve finished with it.

We invite you to download the Bentley Network App today and discover this exclusive service, tailored for you.'

MDarringer - 8/28/2019 8:24:57 AM

+1 Boost

Volvo is seeing dealers fold. Volvo thinks they are a Mercedes brand, when really they are a Buick brand. Their products just aren't compelling for the price of admission.

Hauerg - 8/28/2019 12:47:30 PM

+2 Boost

It is not a coincidence that they created not only a new brand but also a new company with Polestar.
No dealers to argue with when they sell those cars online.