Fiat Drops The 500 From The 2020 US Lineup Leaving It With Little To Sell

A winning strategy for sure! No one in US is loyal to Fiat brand because there is no reason to be loyal.

Mini is next for the free fall.

bringing Fiat back to the US was just a means to get Alfa Romeo back in the same market really. Sharing of same sales/shipping lines & dealer network.

the plan for Fiat was way too optimistic. and they never fully embraced many of the changing consumer trends in the US as well. Fiat should have better utilized Chrysler/Dodge to offer more small & midsize SUV's in the US. The 500X was a start but there seems to have been no further advancement since then.

Yes, Jeep got product. Very clear Fiat saw Jeep at the "diamond" within the bin of brands; but they haven't done much to update Chrysler & Dodge with no-brainer models to better fill their lineups.

I believe the American consumer dropped this car already.
I remember visiting the Chicago Auto Show in 2010 or 2011 and Fiat had this, Toyota had the iQ and MB the Smart Car. All three were ugly and expensive. It is no wonder they failed.

Right on, it could have done ok if the basic car had been around 7-8k max with a fully loaded Abarth being another 1.5-2k. They also should have kept improving it as well as it is a fun runabout.

They kept the 500L???

That surprised me too. Maybe they forgot it is still in their lineup. Everybody else has.

The 500 and the 500X sold about the same volume, but the 500L sold 1/4 the volume of either.

Sergio's dream team is in deep caca. Fiat is dead for sales and before the demise of the 500, Fiat and Alfa were pretty close in sales. Maserati? Yeah right. Meanwhile the ancient Chrysler 300--by itself--obliterated all of the sales of the Italians.

FCA is in deep deep trouble. Dodge and Chrysler have no new product in the pipeline.

THe Fiat 500 was never a car that was going to do well in the USA. It was simply too small for the price. These are European "mini"cars for the gas prices in europe - nothing else.


Since cars are not selling well in the USA - Fiat COULD easily survive based on its Jeep Platforms. I always thought that either Chrysler or Dodge (Especially when they changed the Trucks to RAM) would be shuttered. THe only real product they have is the Mini-Van. It will survive.

Somewhere along the line - FCA will be reduced to Jeep- RAM - and probably Alfa. Maserati does not have the product to survive in its segment and Fiat cannot deliver on their promises of new ones. The current Alfa will get a mid-cycle update - and then Fiat will be looking for a new platform. In Europe - the majors are sharing platforms quite a bit - so maybe they may source one from the outside (Mercedes likely). Ferrari is not really an FCA brand anymore - it is separately incorporated

Alfa is dead. It's not selling at all.

When gas was over $3.00 a gallon, during the Barry Soetoro era, people looked at cars like this. Thankfully most of that era including this vehicle is being erased and put where it belongs, in the trash can...

Well it follows that so many car companies have dropped their tiny cars from their portfolio. I'm amazed that the Hyundai Accent and Kia Rio are still selling. No one wants small hatchbacks in this country. The only time they had any popularity at all was during the financial crisis in 2008/09. Further the country has fully adjusted to higher gas prices. In order for the small car to ever make a come back (if at all)gas prices would have to double. But that would get nullified as every car company is jumping into the EV arena. The little 500 is a fun car to drive. I enjoy my Abarth. Further next to the 124 Spider the little 500 was better built and more reliable than either the 500L or 500X(I recently traded mine in for a Mazda CX5). Clearly Fiat is on life support. Why they did not come out with larger vehicles much earlier in the decade I will never understand. Supposedly they will eventually go full EV.