Genesis Hijacks Lamborghini's Head Designer - What Does That Mean For The Brand?

Hyundai’s standalone premium brand is about to get a lot more… angular, having hired Filippo Perini to head-up its European ‘Advanced Design Studio’.

Perini began his career at Alfa Romeo, where he stayed from 1995 until 2002. Towards the end of his time there he worked on the 159 and the 8C Concept. Then he was a senior designer at Audi for a year before moving to Lamborghini, where, in 2006, he was appointed Head of Design. He remained in that position for no less than ten years, overseeing the creation of such cars as the Aventador, Huracan, Reventon and so-on.
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dlin - 9/9/2019 11:50:12 AM

+5 Boost

Just means Genesis will copy Lamborghini

Foncool - 9/10/2019 1:49:32 AM

0 Boost

No it means that manfred Fitzgerald the former right hand to Stefan Winkleman when both were at Lamborghini recruited another Lamborghini employee for Genesis

xjug1987a - 9/9/2019 11:52:00 AM

-2 Boost

I’m sensing that a lot more people will be buying Korean over the next few years. H/K is already providing great value and styling is better than average, this will only enhance their portfolio especially with Genesis... GM Sr Mgt needs to be fired...

skytop - 9/9/2019 2:36:04 PM

-2 Boost

It shows that Hyundai does not have a drop of integrity or original design ability. They are guilty of design theft and plagiarism.

jtz7 - 9/10/2019 6:22:11 AM

+2 Boost

Guilty?
2008 Scion Xb backend and 2009 Hona Pilot's backend.

Faces: 2009 Tundra, 2007 Mitsubishi Lancer and VW Iroc Concept.

Backends: 2012 Buick Regal and 2012 Volvoo S60.

Side profiles:2018 Ford Escape and 2018 Toyota Rav 4.

Truthy - 9/10/2019 6:17:38 PM

0 Boost

Designers change companies. They can still create original designs. It seems as though H/K is putting together a talented design team.

cidflekken - 9/9/2019 2:58:44 PM

+2 Boost

It just means that the Koreans will continue to be derivative and lack innovation. I'm still waiting for them to introduce a technological breakthrough to really put themselves on the map as a formidable manufacturer. Almost every successful car company has contributed something of significant to the industry whether it's safety, performance, technology, luxury, or design. Hyundai/Kia/Genesis have continued to ride the coattails of the industry. Not saying that's a bad strategy, but to me, it's like a singer trying to become popular by singing cover songs for their entire career.

Truthy - 9/10/2019 6:15:18 PM

0 Boost

Like Sinatra? That worked out okay.

jtz7 - 9/9/2019 5:49:04 PM

+2 Boost

So I am assuming we are going to play dumb again. Ignoring the 2000 Nissan Altima's face to a 2010 Ford Taurus face.
Or it's ok for the Fusion to copy Aston
It's ok for the Chrysler 300 to copy Rolls Royce.

Shall we go on?

MDarringer - 9/9/2019 8:05:02 PM

0 Boost

I think you need to drive a Tesla and take a nap.

jtz7 - 9/10/2019 6:23:06 AM

+2 Boost

Greenhouse 2011 Hyundai Sonata, 2020 Honda Accord.

TomM - 9/10/2019 7:32:36 AM

+2 Boost

Could it possibly mean that Hyundai plans a Higher end than Genesis - exotic brand to compete with Lambo and Ferrari?

After all - a Lambo designer has really no experience producing designs for every day even luxury vehicles.

cidflekken - 9/10/2019 12:08:21 PM

+2 Boost

LOL. They need to work on their lower end and gaining traction there before ever thinking about going anywhere else. Nothing wrong with having a vision, but if you don't have a viable brand with the core products, then why bother with a "higher end"?