Who Should Worry If Land Rover Decides To Build A Pickup?

If you’ve been keeping a close eye on the Land Rover Defender’s development, you might remember that an Autocar issue from November 2012 featured a pickup truck version of Britain’s next-gen utilitarian vehicle. It was featured alongside the regular Defender 90 and 110, which have now finally made their debuts in production form at the 2019 Frankfurt Motor Show, but without a sign of the ute whatsoever.

That’s because a Defender truck is simply not going to happen, with Land Rover saying the regular four-door Defender is already a double cab with a roof and therefore there’s no need for a separate model. We’re not going to question the company’s decision, but there would surely be a market for such a version taking into account the old Defender did have a pickup body style in many parts of the world.

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Car4life1 - 9/13/2019 2:16:25 PM

+1 Boost

Obvious Answer- whoever buys one and the maintenance fees take full custody of their bank account

dumpsty - 9/17/2019 8:37:04 PM

+1 Boost

JLR dealers. who'd buy an expensive midsize 2dr luxury pickup with questionable overall reliability?

...ok, there are a lot of suckers with money to burn. competition from M-B X-class might spark real interest.

CANADIANCOMMENTS - 9/13/2019 1:57:22 PM

+1 Boost

Land Rover will come out with a 130 version of the Defender likely sometime after the 90 starts production. While the Defender may be a plaything for the rich in many nations, in other parts of the world it is a workhorse used by the military and government departments (ambulance).

CANADIANCOMMENTS - 9/13/2019 8:42:28 PM

+1 Boost

Here you go. 90 /110 /130

https://autoweek.com/article/rumormill/land-rover-defender-will-be-offered-three-sizes-leaked-specs-reveal

skytop - 9/13/2019 2:45:55 PM

0 Boost

Land Rover has better be worrying.

PUGPROUD - 9/13/2019 4:50:44 PM

0 Boost

Niche at best, no one.

GeorgeD - 9/13/2019 5:27:04 PM

+1 Boost

Land Rover sales people. They will need to learn about trucks from Ford/Ram etc...

Truthy - 9/13/2019 6:23:51 PM

+1 Boost

The warranty department.

MDarringer - 9/13/2019 6:27:11 PM

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No one. It would be an unmitigated disaster for compromised design and abysmal quality.

Section_31_JTK - 9/13/2019 10:12:33 PM

+1 Boost

Absolutely..............................................nobody.