Nissan's Next Exec Is Going To Have A LOT Of Work To Do To Turn Around The Brand

The next head of Nissan Motor Co will need to prioritize a recovery in profits at the troubled Japanese firm ahead of trying to fix its relationship with top shareholder Renault SA, executives and analysts say...

...For Saikawa’s yet-to-be-named replacement, the top priority will be lifting profits from a more than decade low. Earnings have been undercut by years of heavy discounts and low-margin sales to rental firms that have cheapened Nissan’s brand image.

Renault, which has unsuccessfully sought a full-blown merger with its larger partner, is likely to give the Japanese firm time to focus on its turnaround, a Nissan executive said.

“It goes without saying recovery is the biggest priority,” the executive said, declining to be identified because the information is not public...
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MDarringer - 9/14/2019 8:39:34 PM

-3 Boost

If they can just get Renault to stop raping them, then Nissan has a chance.

Section_31_JTK - 9/15/2019 12:31:24 AM

+5 Boost

Nissans are crap. I rented 3 Nissan Rogues in different cities recently. They all had rattles, crappy handling, and were woefully underpowered. The control buttons were scattered haphazardly and overall the controls were just a mess.

Agent00R - 9/15/2019 11:53:23 AM

+2 Boost

Welp, I can't fight any of that...

MDarringer - 9/15/2019 5:56:01 PM

-4 Boost

Pretentious diction aside, Nissans suck because they are reskinned Renaults. Europeans love bad quality but we expect perfection from the Japanese.