Lexus Boss Says It Is Ready To Tackle Corporate Jets Now

Following the launch of the long-awaited Lexus LY650 yacht in Miami this week, Toyota has indicated that its luxury brand could venture out into the world of jets.

Cars Guide had the opportunity to speak with Toyota’s global president and Lexus chief brand officer Akio Toyoda at the unveiling of the yacht and were told that the Japanese company wants to take to the skies.

“Toyota itself is trying to transform from an automotive company to a mobility company and in order to enhance the value of the Lexus brand we need to cover land, sea and also air, and therefore the yacht was a concept we thought we really need to have,” he said.

Truthy - 9/20/2019 11:04:06 AM

+3 Boost

Elon Musk just said Tesla invented the corporate jet and it just set a world record.
He has no proof, but of course we should all just trust him.

CANADIANCOMMENTS - 9/20/2019 11:05:26 AM

+4 Boost

Honda made a jet. It's called the Honda Jet. The Lexus boat isn't made in a Lexus factory and it is just a styling exercise. If they want to make boats, do so. Same goes with a jet. Slapping your name on something (like a BMW Z car) and calling it your own is not progress or expanding your brand.

ricks0me - 9/20/2019 6:06:46 PM

0 Boost

The canoe will sink
The Lexus Cessna will crash
Hopefully, no human life will be lost
These people must have >>> wait for it >>>
ONE BIG ASS EGO

CANADIANCOMMENTS - 9/20/2019 6:17:17 PM

-1 Boost

-It's like Aston Martin offering to design your garage/car port/ secret Lair. It is a distraction to the main business.

jeffgall - 9/20/2019 6:41:22 PM

+3 Boost

Can you imagine a Lexus grille on a Jet?