Civic Sales Are Soaring As The Industry Moves Away From Small Cars

Honda is enjoying some very healthy sales numbers, scoring a 20 percent gain in August and making it the brand’s best month of sales.

The sales increase was lead by the CR-V compact SUV, which sold a record 44,235 units, with the Passport and HR-V also selling at record numbers. However, the star of the show remains the Civic, which enjoyed a 26 percent gain last month to 34,808 units and kept its lead in the compact car segment over the Toyota Corolla by almost 20,000 examples this year.

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Car4life1 - 9/27/2019 1:16:17 PM

+11 Boost

Honda definitely did their thing design wise with the Civic and it’s paying off in a big way. Toyota played it safe and it cost them the lead

Truthy - 9/27/2019 3:04:51 PM

+10 Boost

Good point. This Civic surge is entirely to consumers. A home run for Honda.
Hopefully, they have their mojo back.

MDarringer - 9/27/2019 6:29:48 PM

-8 Boost

Money on the hood, baby.

TomM - 9/28/2019 2:55:05 AM

+4 Boost

Yes - indeed - incentives have moved product - BUT also one must remember just how boring a Toyota Corolla is as a car. THe older generation that made Toyota the Prefered car for reliability is dying off now - and the millenials are looking for a better driving car - which the Civic definitely is.

THen - add in NO product Competition from Ford or GM or FCA, Junk from Nissan and Korea - not trusting VW/AUDI. THat is a BIG hole - and for some of those buyers - they would still prefer a sedan over a crossover.

Truthy - 9/28/2019 9:54:13 AM

-1 Boost

I would not call the cars from Korea junk. Like Honda years ago, everyone I know that owns one loves it. This bodes well for brand loyalty.

MDarringer - 9/28/2019 11:30:34 AM

-7 Boost

Is that why Honda has to put so much money on the hoods of Accords to move them off the lot?

MDarringer - 9/28/2019 12:50:25 PM

-4 Boost

You are completely incoherent.

You do realize that LOTS of incentives are to the DEALER not the customer, right?

Carmaker1 - 9/28/2019 5:29:13 PM

+1 Boost

@Otto "Wow bro...guess I uh, qualify uh for all the discounts bro, cuz I was "near" uh tornado last week. ($$natural disaster relief$$)

I'm military bro ($$discount).

got uh poli-sci associate's from CC last month ($$"college"$$).

moonlite as a voluntier firefighter ($$first responder$$).
recked my '16 Genesis coupe street racin with my bros on base ($$loyalty$$).
and want uh Elantra Sport or uh Veloster N... /sic

Keeping things serious, I don't get the point of such pandering discounts. As good luck to Hyundai with the next guy who qualifies for every single discount, as seen in the hypothetical scenario above

(heard similar convo with a douche of young soldier buying a Veloster N, while I was sampling a G70 Sport manual at Hyundai dealer) :/

Carmaker1 - 9/28/2019 4:59:46 PM

+5 Boost

The 2016 Civic (2SV) was ex CEO Takanobu Ito's parting gift, after the 9th generation and Takata scandal, which made him fall on his sword (step down). I said it 7 years ago as an undergrad, that Honda was already quietly and deeply working on a game changer vehicle for 2016 intro.

The heavy Civic facelift for December 2012, was just a bandaid their American branch predicted the need for and got to work on quickly, months before 9th generation (2HC) launch in early 2011.

The billions invested in the Civic (2SV) and its new platform, meant success was only guaranteed. Benchmarking luxury compacts and not holding back got it right. It is no surprise how well it's doing.

Ford had a shot with the 3rd generation Focus, but botched it with the DCT/recalls and ran away with their tail between their legs. If only everyone drove a manual...

The next generation Civic for 2021 looks just as good (seen CADs, final mockup), but does it drive as well as this one does? Prototyping is underway.

cidflekken - 9/30/2019 12:58:49 PM

+3 Boost

I really wish they would make a sedan Type-R. I'd be first in line.