Audi Continues To Falter With A 17% Sales Decrease In September

The AOA management have their head in the sand.. Aging uninteresting SUV's and programs that are simply out of touch with the reality of the market. The hostility toward the dealers from AOA management is biting them in the ass... tough short term pain for the dealers, let's hope more idiots get fired from AOA management, particularly the one/group that thought lowering prices on window stickers would sell cars... stupidity at its peak. consumers buy payments not MSRP.

VWOA is outrageously hostile toward dealers. We recently bought out the owner of several dealerships and one of them is VW/Audi/Porsche and we are shopping that dealer to dump it.

Audi’s design language is putting the public to sleep. How do u wrap such amazing tech and sleek interiors in the most dull package possible.

I’d save 50-70k off each model and just get an example from the early 00’s/10’s and the general public will have a hard time spotting the differences

Audi isn't cooking the books anymore.

Matt said: Audi isn't cooking the books anymore.

Not at all >>> Just the emissions software !!!

Well there is that!

The price of boring.

Audi's dismal sales performance is due to its stagnant exterior design, poor management and products that are failing to resonate with buyers.

Audi needs to change its design strategy ASAP otherwise it risks falling even farther behind BMW and Mercedes-Benz.

I still love Audi, but I got to say, I don't know where to go after the SQ5. The Q8 is underpowered, so hopefully we will see a SQ8. I had my sites on the RS5, but the interior is not as nice as the A6-E-Tron. I might have to go with the S7.

Personally, I am glad that I don't see my vehicles everywhere. They might as well sell Benz and BMW at the dollar store. Everybody got one and it’s not because of the car, it is more about the name.
Benz is all name except the S Class and up. Benz only excitement is the dismal I series... The 8 is a little bigger than the 6 but it’s the same. The 4 series and the 3 series... Really.... smh...

Audi is fine, they will get it back soon enough. Meanwhile, I'll enjoy not looking like a clone riding around.

bw5011,

I Still love my Audis too. I own a 2016 A7 and 2012 A8l along with the 2015 X5d. I placed order for new 2020 Audi RS7. I find Audi more engaging than some of the BMWS I have own and this is from my experience lately. I had the older 3 and 5 series and loved them but no more. I prefer the S and RS series of Audis over the M series now. The new CEO of Audi is taking over soon so he will help bolster sales. Audi just need to start offering more colors and options palate that the Europeans get. They just limited it too much since dieselgate which hurted their sales. They decided to bring the RS6 as well as the new allroad. Then theres the RS-Q3 and updated A4 coming. Like some of the comments here Audi has been pressured not to offer too much incentives like BMW and Mercedes during this transition period. Soon it will come back. I got my loyality to Audi.