RUMOR: First Ferrari, Now Lamborghini? VW Considering An IPO For The Raging Bull...

Smart move, but what’s even more astonishing about Ferrari is they were able to go public without the assurance of SUV profits/trends which is a testament to the Brand’s power and pull

As a sale, Lamborghini won't bring big money. The valuation of Lamborghini will not be what it is sold for, not even close. Lamborghini will always be a massive currency draw to anyone who buys it.

Small High Dollar Exotic car manufacturers (Whether for Luxury or Sport) are highly dependent on the economy - for their survival. Ferrari has been lucky that so far the economy has been reasonably good during this independent time. But one must remember that it uses VERY little from the parts pin of FCA - and actually sells FCA engine technology for its Maserati and Alfa cars.

Lamborghini currently is set up to use common platforms that Porsche and Audi Use for some of its cars - a cost that will put them at a disadvantage right away. Lamborghini does not supply engines to others much. ANd the economy is ebbing right now worldwide. THe situations are completely different between Ferrari - and the others. Independent exotic car makers also need money for new models - and it is that money that their larger Parent companies can get - but they might not be able to get on their own - that generally DOOM these deals. The car world is littered with the names of small expensive car companies that could not survive to their second new platform need.

Lambo really needs to stay a part of VW(Or other big name) to survive for a long time. Not only do they need platforms - they are going to need ENGINES too.

Lambo ain't going anywhere. This is a move to bring in cash but keep controlling interest in the brand. They need to build a Chinese wall and life goes on as usual as long as VW doesn't get too greedy in inter company charges at the expense of public shareholders.

Toyota could swallow BMW and Lamborghini in a heartbeat and that would be good for them.

@MD- That we can agree on. I am always amazed that Toyota shows no interest in acquiring other brands besides those in Japan where it seems they like to take a small interest. There is no value owning any part of Subaru or Mazda.

I actually agree with you more than I let on. The value of Toyota owning--eventually--Subaru and Mazda is that it keep the Chinese at bay.

Japanese clearly understand that their culture and management style does not play well with others, negating a major European acquisition. Nissan/Renault alliance for example.

I agree with both of you. Mergers have not gone well and there is likely no limit to Chinese acquisitions. In the game of last man standing Toyota is sticking with team Japan. As much as I would like to see Toyota buy Aston Martin and Alfa Romeo to keep them going and help them making great cars, it won't ever happen.

Mercedes already "owns" Aston.

If any manufacturer makes a move on Lamborghini it will be Hyundai. Manfred will be pushing for it, he would love nothing more than to take over control of Lamborghini. After all he was one of Winkleman’s right hand men when he was at Lamborghini and has recruited a number of Lamborghini and Audi personnel to Genesis.