Yamaha Abandons Entering Automotive Sector

Back in 2017, it looked like Yamaha was preparing itself to enter the car market with two exciting concepts: the Cross Hub Concept compact pickup truck and the Sports Ride Concept, both projects influenced by McLaren F1 designer Gordon Murray. Now the powersports brand has ditched any effort to build its awesome concepts.

Yamaha spokesman Naoto Horie confirmed the sorry news to Autocar at this week’s Tokyo Motor Show:

PUGPROUD - 10/24/2019 10:16:47 AM

+1 Boost

Reasons numerous and sound thinking, but I did like its concept and approach.

MDarringer - 10/24/2019 6:29:49 PM

0 Boost

Like Yamaha was ever in the automotive sector as anything other than a tangent.

ricks0me - 10/24/2019 7:53:07 PM

+1 Boost

Matt said: Like Yamaha was ever in the automotive sector as anything other than a tangent.

They did provide power for the SHO Taurus and a performance version of the Corolla (2 generations back)

I believe they can bring "something to the table"

MDarringer - 10/24/2019 8:16:03 PM

+1 Boost

And so they made an engine once...that would be a tangent.

CANADIANCOMMENTS - 10/24/2019 9:55:11 PM

+1 Boost

Yamaha makes lots of engines. Just not car engines much...

Motorcycles
Scooters
Outboard/Inboard Marine
ATV
Snowblowers (blue)
Power equipment

skytop - 10/25/2019 10:18:22 PM

+1 Boost

They make a damn fine outboard engine.