Audi Pulls A Rabbit Out Of The Hat In October With A 19.4% Leap In Sales

A4 and specially A6 numbers are almost unbelievable.

If Audi makes one misstep wit the Q5, the brand is done, that’s their bread, butter, oxygen, water, food, clothing, and shelter.

I think the A8 retired and threw up the deuces before the brand even realized it

#MoneyOnTheHood
#LotsOfMoneyOnTheHood
#CookedNumbers
#CookedNumbersAgain

It's kind of surprising how reliant Audi is on the Q5. The A8 is officially an after thought. A decent showing for the Q8 but it's simply too expensive to drive any significant increase for Audi. Audi is still down over 3% YTD, which is pretty awful considering it sells far fewer units in the U.S. than BMW and BMW is up 3% YTD.

The A5 (two-door!) success is stunning.

Customers substituted the Q8 for the A8 big time. Any Audi dealers out there to shed light on who the Q8 customer is? Its a better package than the MB GLE Coupe and the X6 (both of which have awful styling). Once the RSQ8 comes out with the Lambo/Porsche/Bentley TT V8, why buy a Urus?

A6 is a pretty car but I've seen a lot of A6 'service loaners' recently

WOW I had no idea that the Q5 was around 40% of Audi's total sales... now I see why the story above is so relevant.