Almost 80,000 Customers Are Expressing High Interest In Mini EV

By the way of discussion of the third-quarter results, BMW Group revealed that the MINI brand already reports strong interest in its first production all-electric car, the MINI Cooper SE (aka MINI Electric).

So far more than 78,000 customers have expressed "a keen interest" in the MINI Electric (compared to 45,000 in August).

Those are not orders or reservations, but even at the conversion rate of 50%, it might translate to significant volume as the MINI brand is selling just 300,000-350,000 cars annually.

skytop - 11/7/2019 12:45:33 PM

+1 Boost

Why wouldn't anyone be interested in an over price undersized, cramped EV?

dumpsty - 11/7/2019 1:40:19 PM

+5 Boost

It's not just that it's an EV, it's a MINI!

that's something Tesla can compete with. Mini was selling minimalism decades before a Model 3 was even heard of. A Countryman All4 EV would be kinda interesting.

MDarringer - 11/7/2019 7:12:28 PM

-1 Boost

Or completely crappy.

focal - 11/7/2019 1:26:43 PM

+3 Boost

@skytop - if Mini can retain even a bit of the Mini driving charm, it's worth it if BEV range needs are under 40miles a day. A full charge can easily be good for multiple days of driving.

Truthy - 11/7/2019 5:10:38 PM

+1 Boost

Interest does not equal sales.

MDarringer - 11/7/2019 7:12:47 PM

-2 Boost

Mini is unsustainable.

vdiv - 11/7/2019 8:52:27 PM

+3 Boost

And yet 25 years later BMW is still keeping it.