Ford Seeking Business Case To Resurrect the Capri Nameplate - Care To Help Them?

Ford Seeking Business Case To Resurrect the Capri Nameplate - Care To Help Them?
Ford’s European division has recently resurrected the Puma moniker that was used for an affordable two-door sports car in the 90s. At our side of the big pond, the Blue Oval will very soon bring back to life another iconic nameplate, the Bronco, and it turns out the company will happily revive even more of its legendary names from the past if it has the chance to and if this makes a business case.

Britain’s Autocar recently had a chat with the head of Ford’s European design studio, Amko Leenarts, who admitted his team dreams of reviving the Capri name. As a quick reminder, the Capri was basically the European equivalent of the Mustang for Europe, produced between 1968 and 1986 and selling more than 1.9 million units. Could this model return on the Old Continent?


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PUGPROUDPUGPROUD - 11/11/2019 4:32:13 PM
-1 Boost
Really! A desperate move at best considering model decisions its made recently. When you don't know what to do go retro and do a sequel.


MDarringerMDarringer - 11/11/2019 7:56:41 PM
-1 Boost
Retro sells, but wouldn't a new Capri be FWD? So basically a Probe?


mre30mre30 - 11/11/2019 9:58:44 PM
+1 Boost
Hah! The Ford Probe was the quintessential late 1980's/early 1990's vehicle.

Since the Probe (which I think was planned as a Mustang replacement 'what could go wrong?') was based on the then-great Mazda 626 and had a turbo I think, it was actually a pretty great car. In my decidedly middle class town where I grew up, the "rich kids" in 1988 either drove VW GTI's or Ford Probes. (The BMW kids were in the more posh town next door).

Ford Probe - what memories.


carloslassitercarloslassiter - 11/11/2019 9:23:59 PM
+2 Boost
Why not a Maverick?


PUGPROUDPUGPROUD - 11/12/2019 1:36:43 PM
+1 Boost
Maverick gas tank fires went out of fashion in the late 70's along with Comets and Pintos.


TomMTomM - 11/12/2019 8:52:31 AM
+1 Boost
Since the new car is likely to be an EV - why would they want to saddle an ALL NEW car with the bad remembrances of a car whose time has passed?
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