Edmunds Report Points Out The Shortsightedness Of Ford And GM's SUV Only Strategy

A new report from Edmunds tries to make a case against Ford and General Motors placing their small- and medium-sized cars on an iceberg and setting it adrift. We don’t even need to see the metrics to agree. Ditching cars for higher-margin crossovers and SUVs always seemed a little short-sighted. Without entry-level models, you’re likely to get fewer entry-level (i.e. new) customers, and several of the models axed from North American lineups happened to be the most enjoyable to drive.

Selfishly, we like to see plenty of variety among mainstream brands.

Edmunds Report

CANADIANCOMMENTS - 11/15/2019 2:10:59 PM

+2 Boost

If they and others were smart they would follow what Toyota does. They are not abandoning anything. Play the long game. Last Man Standing. Toyota will be there in the end, who else will be?

dlin - 11/15/2019 4:27:58 PM

+1 Boost

GM and Ford simply cannot compete, therefore have to derive the SUV-only strategy to preserve the resource. Nothing wrong with that

MDarringer - 11/15/2019 7:13:02 PM

+1 Boost

Ford's no sedan policy is asinine. The Focus sedan should be available given that a LWB Focus wagon will become the next Fusion.

t_bone - 11/15/2019 7:58:15 PM

-1 Boost

We could actually make SUV's make sense if they want to build fireroads next to all the highways to reduce congestion. People could show up to work with authentic dirt and mud.

MDarringer - 11/15/2019 8:29:29 PM

+2 Boost

Now if the Mustang Mach E produces a Mach I sedan...

jeffgall - 11/16/2019 9:21:58 AM

+1 Boost

If done right, I would be the first in line. A modern day Mustang interpretation of a German sedan. Power, handling, retro styling cues inside and out without going too overboard, quality above the average fleet but not extreme premium, all at a cost undercutting then premium competitors.

TomM - 11/16/2019 6:20:28 AM

+5 Boost

GM has produced a whole slew of ENTRY LEVEL cars - all over the world - they are just not selling them in the USA. Cars still sell in China and GM still makes them there. AS a result - should the market shift - GM will have the product.

Ford - on the other hand - has Ford of Europe - where they still sell cars too.

This is more a marketing decision than it is a product decision.

malba2367 - 11/16/2019 12:21:45 PM

+3 Boost

GM should bring their korean sedans to the US market...not much to lose. Ford Europe Focus/Mondeo will be tougher to sell here because the cars are engineered to levels needed in markets where the sale prices are higher. VW had the same issues trying to sell European models here which largely failed because they couldn't sell them at the prices they needed to.