DRIVEN: 202 Nissan Titan, Close But No Cigar To The Magic Truck Formula

Nissan’s full-size Titan pickup truck has a problem that Nissan engineers, marketers, and product planners will probably never fix.

That problem? The truck isn’t built by one of the Detroit Three automakers.

Ram, GM, and Ford each have such loyal followings that it seems like the full-size truck market is simply impenetrable. It’s not just Nissan, either – Toyota’s Tundra faces the same challenge.

To its credit, Nissan seems to understand this. Company reps say that they know that conquest sales will be tough, so they’re focused on the over half-million truck buyers (their number) that don’t really harbor any brand loyalty, as well as current Nissan owners who may be looking to move into a full-size truck.

TomM - 11/19/2019 2:06:48 PM

+1 Boost

Of the Options - Nissan and FCA are the least dependable Money pits in small trucks. This is one case where the leaders- Ford and GM - produced vehicles that lasted for decades and still do - and that is why people stayed with them

skytop - 11/19/2019 3:22:30 PM

+1 Boost

Nissan Titan a 'magic' formuila? Surely you jest. You are addressing perhaps the most knowledgeable automotive population in the U.S. so you can't B.S. us.

Section_31_JTK - 11/19/2019 6:55:39 PM

+1 Boost

The interior is a rip-off of the Ford F series. So are the trim levels. LOL @ Nissan having a "platinum" level. Real full sized truck buyers are going to look at Ford/GM/Ram.

CANADIANCOMMENTS - 11/19/2019 7:54:04 PM

0 Boost

The North American full size truck market is just too big, too broad and too profitable not to take a shot at it and see if you can build a 150,000 to 250,000 unit business. But Toyota and Nissan have a long row to hoe.

MDarringer - 11/19/2019 9:38:30 PM

0 Boost

The problem with the Titan is that it's OLD. The new Titan simply wasn't new. It was a mild update/restyle job.

Titan durability and reliability is also sorely lacking.

Nissan should cut a deal with Ram to build Titans for them.