Can Tesla Be The First to Break The Status Quo In The Pickup Truck Segment?

Tesla Inc. CEO Elon Musk has talked for years about building an electric pickup that would threaten the heart of the Detroit automakers' profits, and on Thursday he will finally take the wraps off the so-called cyberpunk truck.

Analysts expect the Tesla pickup, which Musk has said would combine the performance of a Porsche 911 sports car with the functionality of Ford Motor Co.'s industry-leading F-150 full-size truck, to debut in late 2021 or early 2022 with a starting price of under $50,000.

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dumpsty - 11/21/2019 3:49:33 PM

+2 Boost

if you want more automotive type comedy, then yes.

would Tesla be daft enough to try it, idk. they've been sitting on their 4-door pickup concept for a while.

lets just see how the Model Y does. And how well the Model 3 does long-term before going all ham on a radically polarizing design for a pickup in the US market.

TomM - 11/21/2019 11:52:26 AM

+9 Boost

Do you actually realize just what it would take to even make a dent in the current truck Market - they would have to sell more trucks than they currently sell ALL vehicles. Not going to happen. I believe that EVs will run into their biggest wall in the Building trades -where are they going to store the equipment and actually have Charging stations available?

Truthy - 11/21/2019 1:40:25 PM

+8 Boost

No, emphatically, no.

SanJoseDriver - 11/21/2019 3:16:53 PM

-6 Boost

Yes. If anyone can do it right now, it's them. It might even introduce trucks to people that wouldn't traditionally consider one.

ricks0me - 11/21/2019 3:25:22 PM

+5 Boost

SJD: You need shock therapy

Section_31_JTK - 11/21/2019 6:57:59 PM

0 Boost

Full sized truck owners don't even bother with Nissans and Toyotas, much less the joke Tesla truck.

SanJoseDriver - 11/22/2019 10:43:11 PM

+1 Boost

What if it was more practical in every way, but looked insane. Big question.

runninglogan1 - 11/21/2019 8:06:47 PM

0 Boost

Yes.

SanJoseDriver - 11/22/2019 10:42:27 PM

+1 Boost

Two people at work (shocker, not Tesla) reserved one. One person lives in the mountains a couple hours away and actually needs a truck but he's in tech and is pretty progressive. The other would never buy a truck in the past, lives in LA, and has a big family.

Small sample, it's not a large company... but I think this will pull some new buyers that wouldn't consider a truck. Heck I'm considering getting on as an investment to rent out to people that need to move stuff in the Bay Area and maybe as an autonomous taxi in the future. The real question is how many traditional truck buyers will be willing to switch over.