VW Sees A Rebellion Against The Current SUV/CUV Craze, If So Who Stands To Lose The Most?

Volkswagen Group of America's CEO Scott Keogh revealed in an interview that he believes the SUV/CUV body style dominating the modern new car market has a limited shelf life, and that something will come along to replace it in a big way.

Keogh told Roadshow at this past week's Los Angeles Auto Show that he thinks the SUV and CUV face the same fate as every past mainstream family car body style. Station wagons gave way to minivans and minivans to crossovers, reasons Keogh, who says he sees a "rebellion" against the establishment crossover coming, spurred by younger generations of driving-enthusiastic buyers.

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MDarringer - 11/25/2019 12:14:23 PM

-7 Boost

What's for certain is that VW will not identify the trend until everyone else is in the market and then arrive too late with a class trailing design. The CRV and RAV4 were obvious game changers and VW missed that trend by more than a decade.

I think it's time for personal luxury coupes to come back.

MDarringer - 11/25/2019 12:14:39 PM

-7 Boost

Car4life1 - 11/25/2019 5:40:31 PM

+1 Boost

Wrong, it’s time to cue the return of the Wagon, just ask Benz , their E wagon has never left and the E 63 variant is the ultimate Swiss Army knife

Truthy - 11/25/2019 9:12:23 PM

-1 Boost

Perhaps VW is just seeing people rejecting their SUVs.

Truthy - 11/25/2019 9:12:26 PM

-1 Boost

Perhaps VW is just seeing people rejecting their SUVs.

CANADIANCOMMENTS - 11/25/2019 12:16:23 PM

-3 Boost

I think this VW executive may want to talk to this younger generation of buyers who have a new car somewhere between 10-15th on their list of needs. Talking in an echo chamber is never good. You only hear what you want to.

focal - 11/25/2019 1:37:12 PM

+1 Boost

They have more electrified cars in the pipeline than electric CUV/SUV.

MDarringer - 11/25/2019 2:28:04 PM

-6 Boost

VW is German for clueless.

PUGPROUD - 11/25/2019 2:45:18 PM

+1 Boost

If not then what?

1lostVW - 11/25/2019 2:48:51 PM

+2 Boost

Ahh Shucks guys... we missed the memo... the reason Scott Keyluess says such funny stuff is they just introduced a, wait for it, station-wagon in the form of the next big thing for VW.... ta Da.. VW idSpace Vizzion... a station wagon by another funky name... so he has to say that the SUV/Crossover/truck trend is dead, WTF else has he got to sell, the Vizzion iz das wagon...and the board in Germany said so, and you will like it because he and the board in Dutchland are always smarter than the idiots they are forced to sell to. Besides, Keyluess and the same Dutchland board of directors brought back the 4 time loser Johan De Nysschen to build it for the US Market. A winning team, spinning the facts for VW and building what we don't want... sounds perfectly VW like to me.

1lostVW - 11/25/2019 2:55:17 PM

+1 Boost

PS: before you all jump on my spelling of deutschland as Dutchland, look up the song.. https://play.google.com/music/preview/Tkawmp4l62azfit54nv7vmlmtmy?play=1
it is a perfect fit for the drugs VW brass are on...when they tell us the SUV/Crossover trend will pass for the Vizzion they have

MDarringer - 11/25/2019 9:00:57 PM

-1 Boost

I think this is more what VW leadership is like: https://youtu.be/b9x2VYbifBc

malba2367 - 11/25/2019 5:57:03 PM

+2 Boost

The crossover SUV is here to stay. Consumers by and large prefer the easier entry/exit and the raised seating position.

atc98092 - 11/25/2019 7:01:58 PM

+3 Boost

Sometimes what they label as a crossover is really just a lifted wagon. That's all my Outback was, and really all my Niro is. And I'm fine with that.

MDarringer - 11/26/2019 10:42:30 AM

0 Boost

CrossoverPickups are about to be a trend.