How Well Will This Work Out? Alfa Romeo To Go On An Aggressive Product Expansion In The US

They should focus on quality, lower the price a bit and bump the warranty up to maybe a 7yr b2b as one of the steps to add volume to the NA market.

The actual headline should read "Alfa Romeo Dials Back Aggressive Plans Dropping GTV Coupe and 8C From Product Rollout Plan Announced Just Six Months Ago." Its two steps backwards, one step forward as usual at this brand. Also, more models without first fixing the reliability and quality issues will not work.

I can't imagine the size of the new SUV's, both of which are smaller than the Stelvio. That is Mini territory.

One is a reskinned Renegade/500X. But I has a great name: Toenail,

Quality control is issue #1.

Build quality is shoddy.

Reliability is horrific.

When Peugeot get a hold of FCA, they need to kill Alfa Romeo.

Although I agree with issue #1 they should not kill off Alfa, after all Jeep Wranglers and Chevy Camaro are rated less reliable than the Alfa Giulia and I don't think anyone would consider killing off the Wrangler a good idea ... or the Camaro for that matter.

What dimwitted reasoning! Of course the Wrangler would not get canned. It sells like hotcakes. The Giulia and Stelvio are selling--roughly--1/5 their projected volume worldwide. They are total sales failures, when exacerbated by their horrible build quality and ghastly reliability, is a very good reason to kill Alfa Romeo.

That was your reasoning Matt, "Quality control is issue #1.

Build quality is shoddy.

Reliability is horrific.

When Peugeot get a hold of FCA, they need to kill Alfa Romeo."

In any case I hope they don't kill it off, it would be a sad day in the automotive world to loose another interesting brand. Instead I hope they focus on their problems and work to make it a credible alternative to the Germans.

Moron, the abject sales failure is well known. Nice try to wiggle out of the cesspool you jumped into.

The failure comes down to Chrysler management and their $#!++y dealer network. The cars are award winning and critically acclaimed, while all cars from every manufacturer can and do have issues, it comes down to how the manufacturer and the dealers solve those issues. It’s not just fixing the car, it also means fixing the customer. Something that neither Chrysler nor it dealers understand.

God, you're stupid.

The Giulia grenaded itself due to poor build quality and horrific reliability issues. The Stelvio arrived not much better. Alfa Romeos were almost exclusively sold in stand-alone dealers or co-branded with Maserati in stand-alone dealers. They were not co-branded with Chrysler.

Marchionne--NOT Chrysler--ran the show.

But even if the lie you've told yourself is true--and it patently isn't--Alfa Romeo is toast in the USA.

Let's revisit this on April 1, 2020. Kind of early for these kind of jokes.

With PSA at the wheel, Jeep and Dodge/Ram is the only valuable part of FCA. By April 1 a lot of brands could die.

Over the years - there have been more brands to die - than have survived - and we still have too many brands - too many factories - overproduction in many cases. Alfa is just another Brand that never really made it in the USA - no real reason to add to it when PCA actually has three middle premium Brands already - and likely will have to get rid of one. Thankfully - FCA has no real car brands that are worth saving that would still meet Emissions requirements in Europe (which means the HEMI would be out of the sedans). THere are no compelling RAM crossovers - which Jeep has at least some .

I wonder how Ferrari figures in all of this - since it is not owned by FCA anymore.

The PSA-FCA merger will result in a lot of death especially among the Italians.

PSA will spit out Maserati and Alfa Romeo because the Italians won't let dead brands die and billions have been spent on both brands with ZERO return on the investment other than decimating Chrysler and Dodge in the process.. They might even spit out Fiat too.

Folding Ram back into Dodge makes tons of sense. FCA's own research shows that Ram owners often refer their their trucks as a "Dodge Ram".

Sergio was an idiot. Manley is the same kind of hella dumb.