BMW Yields To Outrage Over Charging For Apple CarPlay

Contrary to the rest of the automotive industry, BMW made the interesting decision to charge $300 for Apple CarPlay on navigation-equipped models. It then switched to an $80 annual fee after the first year (or $300 for 240 months). BMW explained that it charges for this feature because it was one of the only systems to offer wireless compatibility along with continuous updates to ensure it works properly as phones update and evolve. Using wireless CarPlay as the explanation for the $80 fee seemed like a reasonable explanation until Ford revealed its new Sync4 infotainment system, which includes wireless CarPlay at no cost.
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skytop - 12/5/2019 10:54:01 AM

+1 Boost

Where's that new BMW $2 Grand Coupe I read about. I want to put a deposit down on it.

markanthony0419 - 12/5/2019 10:54:32 AM

-3 Boost

car play is awful end of story

Car4life1 - 12/5/2019 11:50:34 AM

+2 Boost

Lol the marketing team needs to be fired for such a PETTY move, u want me to pay 60 grand for a car then charge me $80 bucks annually for something the most basic cars include

PUGPROUD - 12/5/2019 2:42:55 PM

+1 Boost

Out of touch BMW....who knew?

carloslassiter - 12/5/2019 5:28:06 PM

+3 Boost

Following Ford on financial decisions sounds like a great way to drive directly into the toilet.

cidflekken - 12/5/2019 5:42:46 PM

+5 Boost

Very stupid move in execution. They could have easily raised the base price of the car $400 (for 5 year Car Play) and no one would have blinked an eye and no one would have seen it as a petty cash grab by BMW.

MDarringer - 12/5/2019 7:37:25 PM

0 Boost

BMW must eat the cost for free to the customer.

SSP350 - 12/5/2019 9:28:01 PM

+2 Boost

This is not surprising since every thing else is an option, it seems. LOL