Is GM's CEO, Mary Barra, Making A HUGE Mistake NOT Spinning Off A Corvette Sub-brand ASAP?

I could see GM expanding the Camaro franchise into a number of cars - maybe even a four door - and an SUV - and the Alpha2 Platform is excellent - and would be a good starting point

I do not see the need to expand the Corvette beyond a Coupe and Convertible.

Most important - we do not need another "Brand" from anyone - there are already too many of them - and I certainly would not want to see the Corvette become part of Cadillac either.

Spot on!

GM has plenty of unused platforms & tech mothballed for this type of market situation. The Corvette program should be left as-is. Simply adding variants using vastly different platforms will only erode consumer perception in the long term.

Mary Barra is a gender token idiot. She got the job solely because she wasn't a man and her stewardship of GM has resulted in the company losing ground. Launching Corvette as a brand aimed at Porsche would be genius. But she is too stupid to see that she needed the C7 and the C8. Kick her to the curb.

Some decisions are easier than others.... YES to Corvette Brand and Yes to Firing Mary Barra and her entire team!

As you can see, it's not bullsh!t.

It's a completely valid topic and GM is, once again, going to be last to the party...

Agree, preach it 00R

It would only work if the execution is perfect, something GM does not have a good track record in this regard. Also, they would need to kill GMC and Buick. Buick and Cadillac sell to the same demographic. GM's are Chevy trucks with a different grill.

MD, I do not think Barra is a token, but she is emblematic of the problems with GM. Her marching orders were to restore earnings, but at what costs? GM has always been guided by accounting first. If Cadillac had gone down the path of building the Ciel and other big, stylish, luxury cars and built SUVs all off of those the returns on this investment in brand equity would be huge.

She IS a token as Barry Soetoro essentially appointed her... That said her father was a lifer and she is as well. She wants to change the culture but how when its the only one you've ever known... GM desperately needs fresh leadership with outside "this box" ideas. Regardless of who is currently there, they need to clean house. The company is spinning down the toilet... its as embarassing as Biden getting a citizens face, challenging someone to do push ups and take an IQ test... idiot(s)....

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Bloomberg will crush tRump if he is still around.

Keep dreaming toad... Bill ClintStones wife spent $1B and had the media on her side with everyone predicting 98% to 2% and Trump kicked her bitter, angry, 'substantial" butt. Bloomberg has cash but he's not Trump. BUT he's got to get Creepy Joe to step aside and that won't happen.

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The GDP and jobs growth were better in Obama's second than in tRump's 3, due to a not well thought out trade war.
Stupid is as stupid does.
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OF all the things GM needs to do the right the ship, grow sales, profits and EBITA, turning Corvette into a brand with a model lineup of its own may be on the list, but I doubt it is in the top 10 or 15 action items. There is just too much to do.

Corvette sells relatively small numbers of cars. The 'Corvette brand' will not survive.

You sure about that? As a sports car, Corvette does a rather respectable volume. Add in a "Cayenne" and a "Macan" and watch sales go up, up, up.

In 2018 Porsche sold 35k 911's globally. In a good year the Corvette can do that just on USA sales volume. In a bad, year half that or even less. If you look at other EU makes that are comparable performance they sell in the low 1,000's per year. Some even less.

Lamborghini unit sales are up 51% now due to the release and sale of the Urus SUV. All sold from $200-$300k USD. I expect they would go higher with the addition of a smaller SUV and a sedan. This is the Porsche playbook and it can work for any luxury brand that wants to expand beyond 2 seat sports cars. If you don't get it that's ok, soon you will understand once sales start to roll in and transform the Corvette into a standalone brand.