The 2020 Hyundai Sonata Is JUST Getting To Dealers And There's Already Money On The Hood...

When it comes to all-new vehicles, usually deals are not to be had right out of the gate. Typically it takes some time — approximately one year — before you start to see incentives on an all-new product.

Really, it comes down to the region you're shopping in as well as the demand for that particular model.

Interestingly though, the team at Hyundai is being super aggressive with the 2020 Sonata. Maybe because it's a bit suspect in the looks department?

According to reports, the 2020 Sonata SE model in Los Angeles will have a $2,500 incentive for leases straight away. The SEL will get $2,000 and the Limited will get $1,750.

What do YOU make of this, Spies? Is this just a smart move to stand out from the competition OR is it an indicator of Hyundai anticipating a bigger problem with its latest product?

Even though dealers are just starting to receive the revamped 2020 Sonata, Hyundai is attempting to hit the ground running with up to a $2,500 incentive for leasing. According to a dealer incentive bulletin, the largest discount is for the SE, while the SEL gets $2,000, followed by the range-topping Limited with $1,750.

Just to put this in perspective, 2019 Honda Accords have been on sale for nearly a year at this point and offer just $750 in lease cash. Here in Los Angeles, the Sonata SE is listed at $219 for 36 months with $2,699 due at signing, an effective cost of $294/month based on an MSRP of $24,330 and 10,000 miles per year...

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skytop - 12/14/2019 7:40:30 AM

+7 Boost

Uh-oh. The maul of this new 2020 Hyundai Sonata leaves much to be desired. Surprised Hyundai designers flubbed their bread and butter model so badly. Hyundai takes liberal use of other major makers styling cues and tries to integrate it into its own Korean cars. This time, I believe they seriously screwed it up.

jeffgall - 12/14/2019 8:38:38 AM

+4 Boost

Why is the car frowning at me?

cidflekken - 12/15/2019 5:43:36 PM

+1 Boost

Because you’ve been a bad boy

qwertyfla1 - 12/14/2019 8:46:04 AM

+4 Boost

And the 2020 Edsel Award goes to Hyundai!!!

Next time use a focus group outside of Seal/Asia...

MDarringer - 12/14/2019 9:09:08 AM

0 Boost

Chevy needs to use a focus group that isn't filed with Mary Barra's middle-aged yoga divorcees because the new Tahoburban is intensely ugly.

MDarringer - 12/14/2019 9:02:01 AM

-1 Boost

Hyundai is chasing the YTD number. There is a LOT of money on the hood EVERYWHERE right now. Granted the face of the Sonata is so not a winner.

malba2367 - 12/14/2019 9:50:28 AM

+5 Boost

Hyundai made the wrong move over improving their product in this segment and trying to raise prices. They need to undercut Toyota and Honda to
move metal.

trboaccord - 12/14/2019 10:23:31 AM

+2 Boost

its a hyundai what do you expect? They will squeak and rattle after 90 days so they have to sell them as quickly as possible otherwise after sitting the begin to fall apart

MDarringer - 12/14/2019 3:40:48 PM

-1 Boost

But a VW squeaks standing still even when brand new.

carloslassiter - 12/14/2019 1:17:00 PM

+4 Boost

Somehow they managed to make it look ugly, weird and uninteresting all at once.

Truthy - 12/14/2019 5:58:31 PM

0 Boost

cidflekken - 12/15/2019 4:08:56 PM

+2 Boost

Then I won’t tell you that I’ve had to have the exterior trim pieces of my Stinger replaces three times odd and undue wear within the first year . The constant rattling everywhere. The dents in the center console aluminum from light tapping. The crunchy sounding door handles that I swear are going to just fall off when I open the door.

cidflekken - 12/15/2019 5:45:06 PM

+1 Boost

I meant “due to undue wear”

carloslassiter - 12/14/2019 9:24:21 PM

+3 Boost

My daughter has a Kia Soul for 3 years. No squeaks, rattles or any issues beyond routine maintenance. She just totaled it and walked away without a scratch.
Conversely, my friend's new 5 Series center console rattles and it has been in 3 times for unscheduled service.
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This is like debating with my mother in law. I'm positive you can go out there, somewhere, and find a guy who enjoyed a trouble free Yugo ownership experience and is convinced they are better quality than any Toyota. This isn't about one anecdotal story, it's about the experience of thousands of owners, on average.

cidflekken - 12/15/2019 5:47:57 PM

+2 Boost

This car doesn’t match what the 2008 model brought to market. It doesn’t elevate design in this segment. It’s interior is nice but it basically apes the G70. Not sure that’s a good thing. Would like a Passat taking the A4 interior.

dumpsty - 12/15/2019 8:06:33 PM

+1 Boost

excellent remark. seems like Hyundai is trying to cover a lot of bases with 1 vehicle. the interior in perhaps what will earn sales for this model.

TomM - 12/16/2019 6:15:25 AM

0 Boost

IN The NY and Phila Metro areas - pretty much the Standard operating procedure to get Kia and Hyundai cars sold - is to Immediately put LOTS of money on the hood - and it has been that way from the beginning. People impressions are one of two - the CHEAP JUNK that Kia/Hyundai originally sold here - is most often the one impression people have - while newer cars have not been given a SECOND LOOK unless they are priced whole classes below what they MIGHT be. Even Genesis has a "CHEAPER VERSION OF" reputation - and simply do not sell much at all.

I don't think this is going to change much as along as the dealers continue to discount the cars like crazy. And right now - a number of Kia and Hyundai dealerships have been changing hands.

Surprise - Honda dealers noting that people are seeing poorer quality and Accord sales almost non-existent - are also putting a lot of money of the hoods of most base cars (Some performance version sell better). ANd If that lasts much longer - you can expect ALL Asian brands to have to follow suit on most of their cars.

I also note that GM is using money not only to sell come cars they are discontinuing - but they are also looking to take market share in SUVs the same way too.