Do The Badges On All-new Porsches CHEAPEN The Look Of Its Cars?

With the launch of the all-new Porsche 911, the legendary sports car manufacturer made some changes. Some were major, like its fully revamped interior, and others were quite small.

Take, for example, its badging.

The more we look at it, it seems like something's off. And it's not just one thing, either.

Taking it from the top, why does the ass-end of today's Porsches require the brand name spelt out like "P O R S C H E"? The brand identity is quite strong and the simple crest on the hood used to do the trick. What's Porsche have to prove anyway?

With the 911 models, Porsche has decided to slap on top of the model's script "911." Note that it is in a completely different font from both the "P O R S C H E" as well as the 'Carrera," designation.

Lastly, why the need for so much information in the script? For example, the Cayenne Turbo S E-Hybrid reads "Cayenne Turbo S" across its tailgate. Is there really a need for E-Hybrid badging on the fenders as well? Couldn't it simply read Turbo S with the Acid Green branding and be done with it?

All that said, we just had to ask: Is it us or does the badging on the all-new Porsches CHEAPEN the look of its cars?

CANADIANCOMMENTS - 12/14/2019 7:21:17 PM

-1 Boost

In a word YES. I don't like the solid band of lights on the rear. I don't like the dark tint to them either. And I don't like all the script on modern Porches either. I would choose the model delete option.

Car4life1 - 12/14/2019 11:40:35 PM

+2 Boost

What can we expect from a brand which now includes models in its lineup that are glorified Volkswagen/Audi platforms, lets just pray Porsche’s design team continues to reject VW/Audi design teams from sitting with them at lunch.

skytop - 12/14/2019 10:11:34 PM

+1 Boost

I am still severely disappointed with Porsche producing an SUV that closely resembles the 911 including all the hallmark identifying models ID's on the boot.

MDarringer - 12/14/2019 11:25:49 PM

+1 Boost

They are all caricatures of the 1963 911, but the one thing that is true, people know its a Porsche without a badge.

vdiv - 12/15/2019 11:31:52 AM

+2 Boost

That's a rather high praise.

PUGPROUD - 12/15/2019 12:29:48 PM

+1 Boost

But they still win the vast majority of head to head comparisons against all its contemporary competition. High praise indeed.

MDarringer - 12/15/2019 2:00:27 PM

0 Boost

@vdiv if looking like a Super Beetle is the Holy Grail, then yes. If having ZERO styling effort is the Holy Grail, then yes.

@pugproud What a ridiculous non-sequitur response.

PUGPROUD - 12/15/2019 2:25:56 PM

0 Boost

Ouch!

LexSucks - 12/15/2019 5:53:14 PM

+2 Boost

Sounds like someone needed to confirm their own personal dislike for something.

valhallakey - 12/15/2019 11:42:13 PM

+2 Boost

I kinda like the Posche logo that is recessed into the rear. Not so sure about all the varied fonts etc... other than the turbo script. I guess I say not such a big deal at this point in time... and surely it will evolve to something else within 2-3 years.

TomM - 12/16/2019 6:26:41 AM

+2 Boost

Of course the badges on the Porsche vehicles cheapen the car - they are not spelled Ferrari! or Lamborghini.

focal - 12/16/2019 10:32:13 AM

0 Boost

Glorified VW? Drive and own one and you'll realize the details that elevate it beyond the sum of parts.

Porsche still allows de-bedging as a no cost option. Problem solved.

SanJoseDriver - 12/17/2019 5:37:49 AM

+1 Boost

They should care that this looks terrible and that impacts their overall brand.

SanJoseDriver - 12/17/2019 5:36:31 AM

+1 Boost

Yes, absolutely. It doesn't need anything more than a Porsche emblem and Carrera4S on it in the smallest font possible. This level of badging reminds me of the gold plated trend for luxury cars in the late 90s. It's going to go out of fashion pretty quickly.