STICKER SHOCK: Audi Bumps Q7 Base Price By Over $7000 For 2020 Model Year

Another reason not to buy one.

Q7’s had strong sales, this was probably a move by finance to squeeze as much profit out of the SUV lineup as they can to offset the losses by their lagging sedan counterparts.

Risky though, they should be careful not to exceed Benz/Bimmer pricing as Audi doesn’t quite have the catchet to pull that off...the Q7 currently is seen as a great deal in comparison

Sensationalist headline...The 4 cyl (that no one wanted) is no longer available. The 6 cyl is in the base model now. The real price increase is $1000.

Agreed. The base 2019 Q7 3.0T is $59,950. Not being able to compare specs, for all we know the lift if justified by normal year over year lifts and additional features.

Also, if any last year's A6 is any indicator, the 3.0T launched first, and the 2.0T followed almost a year later.

No worries. Audi will give you $7K off as a discount.

If you have $53k for this SUV, you have $60k. If not you should not be looking at it. The numbers are virtually the same if you have the means and want this sort of vehicle. Far nicer than paying $65k for a CDN 4Runner TRD Pro and living with a plastic interior and a frame that will eventually rust out.

Jesus, People, if the sticker price was $100,000 and the monthly lease was $700, the re-freshed Q7 would sell like hotcakes. BUT, Audi NA is so asleep when it comes to understanding what their customers want that Audi payment thresholds are whacked, they think a comparable Mercedes Benz should cost less so they can be a true premium product...
Fuzzy Logic, and their sales show it... not 1st, 2nd or 3rd in the US Luxury market... those positions belong to the true Luxury leaders and that is not Audi. Lease Payments sell Luxury cars, not MSRP's.

Car prices across the board are OUT OF CONTROL. Just 20 years ago, the public was buying a HOUSE for what these super depreciating cars cost today.

I believe the public is going to revolt again these OBSCENE car prices. Even the idiotic 7 year car loans many use now are only a debt trap.

The 7 year loans are frightening because people are asking "how much car can I get for 84 months with $X.00 down?"

1lostVW said: Lease Payments sell Luxury cars, not MSRP's.

That would be 100% correct. I do not have the income to afford a luxury vehicle. If I did, I would lease and not buy. I do not want to get stuck with a broken computer on wheels from any MFG.

People want expensive cars. Period.

They take out 500 year loans to afford them now. When I was very young it was typically 3 years.

People do not buy cars with manual crank windows. Or a manual transmission. Those are for peasants.

Buyers demand all the latest bluetooth handwashers and 72oz led-lit cupholders along with enough horsepower to tow a 747. Literally. This is the level of entitlement we have. The buying public will not settle for having to lower your own convertible top anymore like I did back in my 73 Fiat 124 Spyder. They have moved on to loading more debt as an acceptable liability to save face amongst their friends and business associates.

Actually - it is being reported all over the country that people are being turned down for auto loans (Except High Interest ones) -

IT is not that people WANT expensive Vehicles - it is that ONCE they buy one they are stuck in a much longer term situation because they really cannot afford them. So they have to keep them longer and longer (ANd they are). Eventually that shows up in reduced sales.

Tom has another moronic comment: "Actually - it is being reported all over the country that people are being turned down for auto loans (Except High Interest ones)". If that's true than they are NOT being turned down for auto loans.

I can't imagine the 2.0T was a strong seller for a car of this size/weight. I'm surprised Benz still offers a 4-cylinder option for its GLE, but clearly it is selling, otherwise, it, too, wouldn't be part of the catalog. Maybe buyers are willing to sacrifice some power and go to get into a higher-end Benz than they are to get into a Q7.

The new 2.0 T will be coming for the Q7 in fall of 2020

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