How Long Can Nissan Market The Ancient GT-R As A Value Super Car?

How Long Can Nissan Market The Ancient GT-R As A Value Super Car?
The Nissan GT-R debuted in 2007 as a giant slayer. It packed crazy horsepower, was faster around the infamous Nürburgring race track than Porsches and Lamborghinis alike and set a new standard for value in the performance car world.

Since then, the competition has come a long way. Porsche, Chevy, Mercedes and others have continued pushing the boundaries of what sports cars can do. The GT-R, meanwhile, has yet to receive a ground-up redesign. It’s still wickedly fast and a good value, but it’s not the leader it once was.

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countguycountguy - 12/23/2019 2:33:03 PM
+8 Boost
Should have been redesigned ages ago along with the Z.


Car4life1Car4life1 - 12/23/2019 2:38:02 PM
+5 Boost
Nissan has bigger fish to fry AKA redoing the entire Infiniti brand and their own plummeting lineup


CANADIANCOMMENTSCANADIANCOMMENTS - 12/23/2019 2:53:44 PM
-1 Boost
Nothing another 150hp could not fix.


TruthyTruthy - 12/23/2019 4:17:51 PM
+2 Boost
Until 2017. Agree with the comment above that Nissan has other priorities.


MDarringerMDarringer - 12/23/2019 4:35:07 PM
-3 Boost
A "value" supercar? The price tag along makes it NOT a value. It's $114K for the base model and $210K for the Nismo. There is no value in this crap storm.

The GTR needs to be repositioned to a $50K base / $75K loaded machine.


ricks0mericks0me - 12/23/2019 5:45:28 PM
-1 Boost
Agree with Matt $50K base / $75K loaded machine


skytopskytop - 12/23/2019 9:34:29 PM
+3 Boost
The GTR is so far behind the times it actually looking like an old classic muscle car from the 1970's.


iamdabest1iamdabest1 - 12/23/2019 11:11:47 PM
+2 Boost
The GTR is still an amazing vehicle but the current pricing i think is outrageous! this crap back in 2008 was like 75k, now its more like 100k !
I think id rather have a corvette or a slower base porsche 911 any day over this nissan at this price point.


supermotosupermoto - 12/24/2019 5:54:37 PM
0 Boost
It was a commercial failure when it was introduced and is an even bigger failure now. I see every model of car every day in LA and never see GTRs. I see more Koenigseggs than GTRs.


MDarringerMDarringer - 12/24/2019 10:54:29 PM
0 Boost
Nissan here is your plan...

Create an RWD sport platform.

Then:

240Z / 2.4T / Mustang Ecoboost price.
370Z / 3.7 V6 / 15% more
560Z / 5.6 V8 / $40K

The GTR could then be an LWB 370Z with AWD, twin turbos and bespoke styling for $50K
Add some form of hybridization to it as the Nismo and put it out at $75K

But the Chrome "U" must not appear.


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