Toyota Coins 4Active Name For Potential New SUV

Toyota recently filed a trademark for the name ‘4Active’ with the U.S. Patent and Trademark Office, although we’re not sure if or when the nameplate will be put in use.

The trademark application was filed on December 9, 2019 and is for “automobiles and structural parts thereof.” It’s not unusual for car manufacturers (and other companies) to trademark names like this with no intention of ever launching products with such names.

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qwertyfla1 - 12/27/2019 10:51:53 AM

+2 Boost

That is one monster blind spot

MDarringer - 12/27/2019 11:19:53 AM

+1 Boost

4Active is a good name, but "4Activ" would have been more catchy.

The combination of Scion XB and FJ Cruiser styling is sheer genius.

This can't get to market fast enough.

carloslassiter - 12/27/2019 4:31:51 PM

+1 Boost

They should call it the "Gremlin".

MDarringer - 12/28/2019 11:18:07 AM

0 Boost

Given how ugly French cars are and given that FCA owns the name Gremlin, maybe PSA could do a shit storm Citroen garbage box and call it Gremlin.

dumpsty - 12/28/2019 12:59:47 PM

+1 Boost

why tf would anybody consider using the Gremlin model name again? unless it's some auto show only concept. but really, why? waste of time.

carloslassiter - 12/28/2019 3:42:20 PM

+2 Boost

Dude - no one was serious about using the Gremlin name. it was a comment about the similarly hideous shape of this thing.

MDarringer - 12/28/2019 4:46:09 PM

0 Boost

Some people are ducking fense (sic).

carloslassiter - 12/28/2019 5:33:46 PM

+1 Boost

Indeed.

MDarringer - 12/30/2019 8:27:02 PM

0 Boost

Let that shit storm die in peace