#CES: SURPRISE! NO ONE Expected Sony To Reveal Its Vision-S EV — Is It A STUD or DUD?

#CES: SURPRISE! NO ONE Expected Sony To Reveal Its Vision-S EV — Is It A STUD or DUD?
Every now and then, someone comes out of the blue and makes a splashy surprise. These days it's pretty uncommon.

That's because auto manufacturers typically test their vehicles out and in the open. And they play a bit of a public relations "game."

2020 Consumer Electronics Show (CES)

In recent hours though, that all changed. That's because Sony unveiled an electric vehicle called the Vision-S. No one even noted that Sony was working on this project. So, it's a bit perplexing at the moment.

Is it simply a concept to show the ways Sony can partner with other vendors to create an amazing product? Is it an actual vehicle that Sony intends to ship? Is it merely just an exploration?

We do not know. And no one else has the answers, either. That's because it was revealed during the tail-end of Sony's press conference and details were extremely vague.

What we do know:
  • The Vision-S makes use of 33 different sensors inside/outside the car
  • It features multiple widescreen displays
  • It uses cameras for its side view mirrors
  • Features "always on" connectivity
  • Powered by a "newly designed EV platform," built by Magna
  • The powertrain can power other vehicle types (e.g., sport-utility vehicles)
  • It features technology from other suppliers, like Blackberry, Bosch and others
While we're still scratching our heads, we've got to ask: Do YOU think the Sony Vision-S is a STUD or DUD?

2020 Consumer Electronics Show (CES)




2020 Consumer Electronics Show (CES)























valhallakeyvalhallakey - 1/7/2020 12:54:03 AM
+2 Boost
I totally expected to see this... only from Samsung or LG not Sony.


vdivvdiv - 1/7/2020 5:40:25 AM
+2 Boost
One doesn't exclude the other. LG practically built the Chevy Bolt EV.
Wonder if they'll start building houses and apartments next :)


dumpstydumpsty - 1/7/2020 9:14:07 AM
+4 Boost
Seeing the Sony EV concept....initially makes me view the notion of the "EV" as a gathering of components to build a single usable product/machine/device - like a smartphone, tablet, computer, etc; which many of the tech companies already do. In this case, the device is a operating vehicle. My perspective of building a viable EV is now more open to other capable industrial entities partnering to provide this type of product.

Key Points:
1. Magna can build it.
2. Sony has the capability.
3. EV using other features from credible tech partners.

Whether it's Sony, Apple, LG, or some other automaker logo on the hood....it still looks good. A physical operating copy is needed to verify proof of performance & to make it "real" for consumers.


vdivvdiv - 1/8/2020 4:19:02 AM
+1 Boost
Indeed, most legacy automakers, even the large ones do exactly that, i.e. the cheating Bosch engine management in VW diesels.


snowboard7snowboard7 - 1/7/2020 1:29:24 AM
+3 Boost
I gotta say I like it!! Very nicely done and heck since its Sony, I am very interested. I have always respected Sony for their high quality products and have been buying stuff from them since 1980s walkman, ha.


vdivvdiv - 1/7/2020 5:45:07 AM
+2 Boost
It's going to be eeekspensive if it ever gets produced.


SanJoseDriverSanJoseDriver - 1/7/2020 3:55:29 AM
+3 Boost
It looks great, now can they actually get it to market.


vdivvdiv - 1/7/2020 5:43:19 AM
+2 Boost
Reminds me of the Lucid Air with headlights borrowed from the Taycan. Good stuff, wonder if electronics and carmakers will merge into larger conglomerates.


SanJoseDriverSanJoseDriver - 1/7/2020 11:36:43 PM
+2 Boost
It was looking that way for a while. Apple and Google were both making their own cars and gave up. Now they're just focusing on self-driving tech. I could see Sony, Samsung, and Panasonic making their own cars in the next 10 years.


vdivvdiv - 1/8/2020 4:11:35 AM
+2 Boost
Little bird in Cupertino tells me Apple hasn't given up yet.


SanJoseDriverSanJoseDriver - 1/8/2020 10:07:10 PM
+1 Boost
Oh?? That would be interesting. I heard Apple's project titan had some truly innovative ideas including craziness like spherical tires that could rotate in any direction. If any tech company has the talent and money to actually launch an automotive line, it's Apple.


carloslassitercarloslassiter - 1/7/2020 6:35:59 AM
+3 Boost
Disruptive.


MDarringerMDarringer - 1/7/2020 8:43:07 AM
-2 Boost
Given the ninnies hell bent on buying cars from companies that (1) have no experience and (2) go from computer screen to production without any testing, this might be.

But for sane people this is another fool's paradise.


TruthyTruthy - 1/7/2020 3:29:22 PM
0 Boost
Agree with FAQMD comment above also. Sony has no infrastructure to support. It could be just a test bed for capabilities they can sell to automobile manufacturers.


vdivvdiv - 1/8/2020 4:16:27 AM
+2 Boost
Tesla built their factory in Shanghai in one year to the dot. If Sony really wants to make/sell cars they will find a way.


SanJoseDriverSanJoseDriver - 1/8/2020 10:08:09 PM
+1 Boost
Not only did they build it, but it's already capable of 3,000 cars/week... today.


malba2367malba2367 - 1/7/2020 9:55:59 AM
+4 Boost
Looks nice enough. If Sony is serious about this the best way forward with them is to invest in or form a joint venture with one of the smaller established automakers (ie. Mazda) and use their infrastructure to build and service the vehicle. That would save them all the production nightmares that Tesla has gone through.


dlindlin - 1/7/2020 10:37:04 AM
+1 Boost
For sure it won't leak like a Tes


DeutschlandDeutschland - 1/7/2020 10:59:54 AM
+3 Boost
Its looks like a bit of hodgepodge. I see some Tesla in it.

The taillights look a bit Porsche to me as well.


MBguyMBguy - 1/7/2020 10:11:25 PM
+2 Boost
There may be some breakthrough technology on board, but as for the styling... it looks sort of generic. Looks like what a Saturn would be looking like had it lived on until 2020.
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