Aston Martin Warns Investors Of Bleak Profits

Aston Martin has issued a grim profit warning following a “very disappointing” year of falling sales and higher costs.

The British car manufacturer is now predicting adjusted profits of between £130 million ($170.46 million) and £140 million ($183.58 million), almost half of the £247 million ($323.39 million) it made the previous year, The Guardian reports.

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PUGPROUD - 1/8/2020 12:53:12 PM

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Same old same old. Grand plans + over extension + under capitalization = business failure which leads to new investors + grand plans + over extension + under capitalization = business failure.

mre30 - 1/8/2020 6:23:43 PM

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Its a bad cycle...I wonder how many DBX SUV's they have to sell to break even on the program and when it starts contributing to profitability?

Since Aston is now public, I guess we will know the answer soon enough!

CANADIANCOMMENTS - 1/8/2020 7:21:21 PM

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1800 pre order SUV's is good, but a sell out of 5,000 or so first year production would be better news for the brand. This SUV has to sell and do its job of being 50% or more of global unit sales. I'd like to think there are enough Aston Martin owners with an ageing Range Rover or Cayenne in the garage who might be keen on an upgrade. I am sure this is their target market for initial sales.

Car4life1 - 1/8/2020 10:36:16 PM

+2 Boost

Basically Aston said please wait for our Mercedes SUV to go on sale before we get back to black

bmw7er - 1/9/2020 2:13:32 AM

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Stop copying a modern day Mazda RX-7. The new Vantage looks just like a Mazda to me. The front is a Miata and the back an RX-7.

MDarringer - 1/9/2020 8:17:45 AM

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Aston immediately needs better styling. But beyond that, they need a $100K Vantage that is loaded to the gills with goodness. The DBX should also have been a price leader.