Harley Davidson Extends Branding To GMC Trucks In 2020

Ford and Harley-Davidson go a long way back as the first tie-up for a special truck dates back to 2000 with an appearance package tailored to the F-150 SuperCab. The relationship went on to blossom in the years to come, with the latest product being a 2019 F-150 with a revised appearance and a few hardware modifications. The iconic motorcycle marque is breaking the mold for the 2020 model year by putting its name on a fancy version of the Sierra.
Read Article

qwertyfla1 - 1/8/2020 10:53:39 AM

-1 Boost

This is how you make an uglier Truck even uglier -orange highlights to draw your attention in to the hideous front end.

At least Ford still has the limited production Toronto Maple Leafs Limited Edition F-150 to schlep in overpriced trim packages... Me -I just put a sticker on my bumper.

PUGPROUD - 1/8/2020 11:33:49 AM

+3 Boost

Considering the current condition of both businesses this tie up feels like two drunks trying to hold each other up.

skytop - 1/8/2020 12:48:31 PM

0 Boost

Woopty do. $5,000 Harley emblems. I had two Harley F150 and the extra money spent was a big mistake. It is nothing but a vanity 'option.'

malba2367 - 1/8/2020 1:50:04 PM

+2 Boost

Looks like a desperate attempt to move some metal; but it will help them sell some trucks with lower incentives for a minimal amount of additional cost.

scenicbyway12 - 1/8/2020 3:47:55 PM

+2 Boost

Harley needs to extend to walkers and oxygen tanks.

mre30 - 1/8/2020 6:26:30 PM

+2 Boost

This is the canary in the coal mine. I wouldn't be surprised if, within the decade, Harley existed as a 'licensing company' only (ala "The Shaper Image").

Prospects don't look good for Harley. They should have sold themselves off 10 years ago.