Mazda Makes First EV Artifically SLOWER So It Feels Like A Fossil Fuel Vehicle

Mazda has one of the strangest and most controversial approaches to electric cars and we just learned something else about it: the automaker made its first electric car artificially slower “to feel more like a gas car.”

The Japanese automaker has historically been seen as lagging behind when it comes to electric vehicles.

They have yet to launch an all-electric car, and Mazda executives have often talked down electric car technology publicly in favor of hydrogen fuel cells.

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atc98092 - 1/10/2020 1:19:00 PM

+2 Boost

That is the stupidest thing I've ever heard. Artificially reducing performance to make it "feel" different.

skytop - 1/10/2020 4:35:17 PM

0 Boost

How cleaver Mazda is. They must know that the public likes slow, boring cars.

Vette71 - 1/10/2020 5:46:12 PM

0 Boost

What happened to ZOOM ZOOM?

MDarringer - 1/10/2020 6:24:45 PM

0 Boost

Mazda is the VW of Japan in the sense that it ignores the market and is run by idiots.

SanJoseDriver - 1/10/2020 8:00:14 PM

+1 Boost

WHAT... THE... F

And the award for the dumbest product decision in 2020 so far goes to Mazda.

At minimum they could make a system setting to toggle between full power and ICE-mode. Heck, they might as well put in fake gear shifts and a .5 second delay when hitting the throttle to make it more of a genuine experience.

This is the BS you come up with when you know you don't have a competitive product. This should be a $19k car tops.

MDarringer - 1/10/2020 8:47:39 PM

-1 Boost

Mazda has a history of DUMB decisions.

The Miata does not sell well at all and quickly becomes overpriced. Solution? Make the base $25K 2.0 model more of a value. Add a Miata GT for $28.5K with 300 horsepower and a suspension that ISN'T designed to slide through curves. A Miata GT would probably triple sales.

When they had the RX8, they needed to have had an MX8 with a piston engine because that would have expanded sales.

This product is the exactly wrong product for Mazda's first EV. It should have been a 3 row family crossover with accessible pricing.

Mazda will not last the decade. They may not even last the next 5 years at this rate.

pauerb - 1/11/2020 9:08:37 AM

+3 Boost

I root for Mazda, but why even bother.