EU Tesla Charging Competitor New Pricing Will Be TWICE The Cost Of The Gasoline Equivalent

With only 2% of the market you can understand why every gas station in North America didn't add chargers to their stations. But for those with larger properties, you can see that there could be money to be made at 2 or 3 times the Tesla rate. When you need a charge, the acceptability of price becomes more elastic for the consumer.

Not the whole story. That price is for non-members, as in someone who just wants a charge without any sort of membership in Ionity or one of their partners. If you have member status, the price is far lower, and easily lower than the cost of gas or diesel.

Charging stations are not a moneymaker because theist majority of charging is done at home...it is hard to justify the costs unless you using it as a sales tool (Tesla) or are forced to (VW). If EVs become mainstream it may become attractive for retail businesses and restaurants to install chargers and operate them at no or minimal profit to draw in customers.

Some locations do that now. A nearby hospital has about 12 charging stations available for no cost. And there are a few other free stations available nearby, such as the local tribal casino. I agree that as more plug-in cars are on the road, it will become something to attract customers.

Yup, exactly. Many, perhaps even most companies in Silicon Valley provide free charging as a perk and the same with shopping centers and some government properties. The cost of charging can never get too outrageous or people will use one of the other charging options. I expect the Ionity price to come down when they see almost no one using it.

I can't find anything on Ionity memberships, these must be coming through partnerships with the cars themselves.

*partnerships with the car manufacturers themselves (Audi, MB, etc.)

My recent trip to FLorida makes a point. Upon Visiting Disney - I note that ALL of the charging stations at Disney were occupied by 7AM weekdays. And by the Afternoon - the fully charged cars had not been moved to allow others to use them.

IT is not how long it will take to charge the cars - it is when the chargers will be available - that is the biggest problem. People are unlikley to go back to their cars during a worK day - to move their cars for others - so essentially they are ALL DAY occupied. WE will need a solution for that in the future - but I do not see one right now.

That is a problem, especially for free stations, but the solution is one that already exists at many places... small fees if you are hogging a spot fully charged. I have to admit this has happened at my work and some of us have put signs on cars explaining that others are waiting to charge and to please not block those that need juice. It worked for the most part until new employees come in and don't think about it.

It's a nonissue at superchargers due to the idle fees that can go up to $1/minute if the station is completely full.

As a side note, I stayed in a Bay Area hotel for most of this week for a conference and there were 9 charging stations. I never saw more than 3 cars plugged in including mine. Charging was also free for hotel guests, no parking fee.