We Don't Want To Deliver A Ridgeline - Volkswagen Cancels Atlas Based Pickup

Volkswagen's Atlas Tanoak is one of those concept cars that feels like it's been shown off for eons now, but it looks like all of that teasing and rotating on auto show stands is finally coming to an end because VW now says the truck isn't going to production. From VWVortex,

VW USA Product Marketing & Strategy Senior VP Hein Schafer told journalists at the Chicago Auto Show that "in terms of platform limitations, and I in terms of sheer volume capacity to be able to do something like that, it just doesn’t pencil. So that concept is still pretty much dead."

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MDarringer - 2/12/2020 6:35:24 PM

+1 Boost

Typical VW. Clueless as always. With the Santa Cruz, Courier, and possibly a version of the Fiat Toro to the US market, they will get around to catching up in 15 years...if VW is still around.

MDarringer - 2/13/2020 8:06:48 PM

+1 Boost

The market is CLEARLY moving to crossover pickups with several in the pipeline. VW could have been in the hunt from the beginning. VW blew the minivan boom, the sedan boom, the crossover boom, the hybrid boom...