Is This Going To Work? Lexus Giving Top Dollar On Tesla Trades - Rid Yourself Of Reliability And Range Issues They Say

Lexus takes things a huge step forward beyond its self-charging campaign to try to pull buyers away from Tesla. The Toyota luxury brand actually goes so far as to ask people to trade in their Tesla (since they've already had their fun and now they should choose zero compromise) and promises it will pay top dollar for people's Tesla trade-ins.

Lexus also touts local dealer networks, no wait time on parts, no range anxiety, and high mark via J.D. Power for quality, initial dependability, and customer satisfaction.

MDarringer - 3/11/2020 7:13:27 PM

0 Boost

If it works, it's a brilliant strategy.

I'm not sure it sends the right message as a brand though.

ricks0me - 3/11/2020 9:54:12 PM

+1 Boost

Matt: Not sure this is brilliant. By paying top dollar, Lexus is suggesting that Tesla's do not depreciate that much. Big mistake In My Opinion

MDarringer - 3/11/2020 10:17:01 PM

0 Boost

If it sells Lexus cars it's brilliant but it's a PR blunder.

SanJoseDriver - 3/12/2020 11:57:36 PM

+1 Boost

That suggestion is statistically true, depreciation is amazingly low on Teslas. The Model 3 had the least depreciation of any car last year.

ricks0me - 3/12/2020 7:14:19 AM

+1 Boost

Agreed!