Toyota Suffers A Biblical Fail In March - Down 30.1% - Lexus Loses Out With A 42.5% Free Fall

For the first quarter, TMNA reported sales of 495,747 vehicles, an 8.8 percent decrease on a volume and DSR basis.

Toyota division posted March sales of 120,145 units, down 35.3 percent on a volume basis and 30.1 percent on a DSR basis. For the quarter, Toyota division reported sales of 439,402 vehicles, down 7.9 percent on a volume and DSR basis.

Lexus division posted March sales of 15,585 vehicles, down 46.7 percent on a volume basis and down 42.5 percent on a DSR basis. For the quarter, Lexus reported sales of 56,345 vehicles, down 15.6 percent on a volume and DSR basis.

“During this unprecedented time, Toyota’s number one priority is on the health and safety of our team members, business partners, customers and the communities where we do business,” said Bob Carter, executive vice president of sales, TMNA. “We have teams working around the clock to ensure our customers’ needs are satisfied, and despite the ever-changing market dynamics, we continue to take appropriate actions that serve our long-term business objectives.”

March and First Quarter 2020 Highlights

TMNA:

• First quarter total hybrid vehicle sales were 58,814 units, up 58.1 percent on a volume and DSR basis

Toyota Division:

• First quarter total hybrid vehicle sales were 49,723 units, up 80.5 percent on a volume and DSR basis, led by RAV4 Hybrid and Corolla Hybrid, up 739.0 percent 367.4 percent, respectively, on a volume and DSR basis
• March total hybrid vehicle sales were 12,882 units, up 9.0 percent of a volume basis and up 17.7 percent of a DSR basis, led by RAV4 Hybrid and Corolla Hybrid

Lexus Division:

• First quarter total UX Hybrid and LS Hybrid vehicle sales were up 6.0 percent and 9.1 percent, respectively, on a volume and DSR basis

MDarringer - 4/1/2020 2:50:55 PM

-1 Boost

Must not have put money on the hood.

Agent009 - 4/1/2020 2:56:45 PM

+2 Boost

This is an odd report. Toyota reports quarterly now, but issued a March report instead of Q1.

USNA1999 - 4/1/2020 2:59:01 PM

+7 Boost

Most of their customers are probably afraid they might be losing their jobs regardless of how big the incentives Toyota might be offering.

MDarringer - 4/1/2020 3:43:06 PM

0 Boost

That would explain March ONLY.

skytop - 4/1/2020 3:57:32 PM

+3 Boost

People don't risk reaching into their wallet or touching their dirty, infected money.

MDarringer - 4/1/2020 4:26:29 PM

-1 Boost

Are you speaking solely of the patrons of the brothels in Beatty NV?

PUGPROUD - 4/1/2020 7:21:59 PM

-1 Boost

Matt, you are closest to the ground on this down turn, what are your auto group sales % performance for March?

MDarringer - 4/1/2020 9:28:18 PM

0 Boost

It put the CAT in cataclysmic, but that cataclysmic was the final two weeks.

Selling unabated F150, Expedition, Mustang, Silverado, Tahoe, Suburban, Telluride.

Everything else cratered. The Explorer, Edge, and Escape are dead. Fusions are still kinda selling as are Optimas sort of.

Sorento has a lot of foot traffic.

Our premium dealers are by appointment only.

We are doing wipe downs to appease the idiots.

Internet sales and "facetime" sales have gone up.

Paradoxically, there has been an uptick in the flips as people are buying what they perceive to be low prices.

I am very thankful that most of my financial basket isn't in new car sales. With the way things are going I may actually have need for my PhD. LOL

countguy - 4/1/2020 4:11:21 PM

+2 Boost

Wow, that might be the biggest drop of automakers, need to see what the rest report.

malba2367 - 4/1/2020 6:14:39 PM

+3 Boost

All automakers will be bleeding. 2nd half of March probably had very few sales industrywide. Toyota looks bad because they report monthly, others who report quarterly will have smaller percent drops.

ctsang - 4/7/2020 8:31:59 AM

+1 Boost

no need to buy autos if they all have to stay home