Tesla Dominates The Germans In Kelly Blue Book 2020 Brand Image Awards

Tesla’s domination is getting felt even more in the luxury vehicle sector, with automotive research and valuation publication Kelley Blue Book (KBB) recently awarding the electric car maker five of its six luxury vehicle awards. Tesla’s performance in the awards indicates that the electric car company’s short but rich history is disrupting some of the most notable brands in the world.

KBB released its 2020 Brand Image Awards on April 7. The award is aimed at recognizing the automakers who “excel in creating and maintaining brand attributes that create excitement about their products.” The results come from over 12,000 new-vehicle shoppers who contribute to the company’s decisions on its awards for carmakers.

USNA1999 - 4/9/2020 1:30:31 PM

+2 Boost

I guess my definition of luxury is way different from KBB customers. Mercedes, Porsche, Lexus is what I consider luxury. Teslas are great vehicle built for the masses. Tesla is not keeping up with sales with the Model S or X to compete with high end vehicles that are considered "luxury". They are selling a ton of Model 3s and will do the same with the Model Ys but you cannot consider those models are luxury vehicles. I want something to replace my MB; I want something high end but would never considered a Model 3 or Y.

MDarringer - 4/9/2020 1:48:12 PM

+1 Boost

People conflate the high prices of Teslas with them being luxury cars.

USNA1999 - 4/9/2020 2:54:03 PM

+2 Boost

It actually means that my next purchase will be a Porsche and not a Tesla even they might be priced the same and the Porsche might be slower.

USNA1999 - 4/9/2020 3:01:49 PM

+2 Boost

Nowadays anyone can drive a Tesla but not everyone can drive a Porsche.

SanJoseDriver - 4/11/2020 6:14:23 AM

+1 Boost

Hopefully you'll consider a Taycan. Fingers crossed one day they'll cave and make an electric 911.

USNA1999 - 4/9/2020 3:16:49 PM

0 Boost

What is luxury if everyone can have the same thing? Tesla is not luxury.

carloslassiter - 4/9/2020 6:04:22 PM

+2 Boost

Based on the comments above the consensus seems to be that luxury = lots of little buttons and switches.

SanJoseDriver - 4/11/2020 6:19:08 AM

+1 Boost

LOL.

Yeah, maybe it's not traditional luxury but I would rather drive my Model 3 over a Lexus any day (and I've owned two Lexuses). It's plenty comfortable and is embarrassingly ahead when it comes to tech. The latest free software upgrade providing a killer UI for watching Dashcam footage in the car: https://www.youtube.com/watch?v=QvH72rpQkBY&feature=emb_title

No aftermarket dashcam is going to give you that level of convenience, and everyone is getting this at no cost. One of the reasons Tesla owners love their cars.

malba2367 - 4/13/2020 7:36:43 PM

+1 Boost

Anyone who can drive a Tesla can also drive a BMW 1 series, Audi A3 or Mercedes A class...are Audi/BMW/Mercedes therefore not luxury cars?