When THIS Ends, Which Brands And Vehicle Categories Will Take The BIGGEST Hit?

Near luxury and entry level luxury models across the board, sedans and sports cars will find it hard to find buyers. With money tight people will be looking for value and utility. The high end and low ends of the market will do well. Companies that were struggling before the crisis and undercapitalized like Nissan, GM and Aston will be hit hard.

Agreed. I've seen only a handful of temp license tags in the past few weeks. Partially b/c I hadn't really gone anywhere. But since this is a period when most consumers are really thinking about a new car, this sector will most definitely suffer.

But as existing leases end, there are reasons a consumer must interact with their dealership to either keep the current vehicle or explore getting into another vehicle. And if a consumer has been laid-off & now needs another vehicle, they're in a really tight spot.

BMW , all 8 series will be hit so hard that it won't be in production for too long, and in case that you think the GT 4 door "coupe" will have the same fate, well no. 8 series is an sport car pretending to be a luxury car but people that like luxury cars don´t buy it but the GT is a luxury car pretending to be an sport car. People who likes luxury car after this crisis, still wil have money to buy the GTs from MB. The 8 series is a very expensive mistake.
The other manufacturer that will be hitted is NISSAN.

Near-do-well brands like Acura, Buick, and possibly Lexus will have a hard time because people will either economize and drop down to better optioned mainstream cars for less money or they will take the money on the hood and go with a tru premium for the price of a near-premium.

The premium Germans (Audi, BMW, and Mercedes) will have to slash back their redundant product lines. Audi would be wise to consolidate the A4/5/6/7 into one car the size of an A6 but price it like an A4. BMW similarly would be wise to consolidate the 3/4/5 Series.

Cadillac is dead unless it can start playing aces which is unlikely given the utter shit that is the CT5 in person. That car has bad design, quality not commensurate with a premium, and even with the price cut, it is still too expensive. Lincoln could be OK. Genesis is a joke. Lexus is at a crossroads because they've completely lost their direction/mission. Infiniti, Alfa-Romeo, and Maserati are dead.

Bye, bye Aston Martin which would ONLY survive if it were a VW like Lamborghini.

Chevy will continue to stumble under class-trailing designs. Chrysler is dead. Dodge won't make it without new product NOW, but Gilles cannot figure out how to style a new Charger or Challenger so production is a long way off. Ford should be OK given the product in the pipeline: Mach E, Mustang/MustangEV, Bronco, Bronco Sport, Courier, Fusion, and Ecosport. Toyota and Honda will be fine. Mazda and Mitsubishi will probably close their doors in the USA. Subaru is a question mark. VW will continue to stumble and stagger because VW is incapable of competent design, appropriate marketing, and high quality.

We'll see start up EV brands come and go. Ford will likely absorb Rivian at some point. Elon will sell Tesla. And so on.

The lower end of luxury (3 series/C class/A4 leases) and makers that cater to lower income customers (Nissan/Hyundai/Kia) will be hit hardest. People who reached a bit to get entry level luxury will look to value vehicles, and those at the lowest end of the market (who couldn't work from home and got laid off) will put off purchases.

Actually it will be Buick/Acura/Subaru that suffer.

Matt said: Actually it will be Buick/Acura/Subaru that suffer.

You could be correct but Subaru has a sugar daddy >>> Toyota

But Subaru is getting a little tarnished right now with their rickety CVTs and engines that blow head gaskets.

When all this ends, I think everyone is going to work their asses off and row in the same direction for once. We might be able to catapult back into a strong economy by 2021.

Fortunately we will have Trump for another 4 years rather than the cash raping Democrats and after November, Nancy Pelosi's ass is dead meat. She will be priority #1 for destruction and the bitch will go down in flames.

SJD: I hope you are correct
Matt: I hope you are correct

Nancy is in her full on post-menopausal psychosis and she needs to get taken down hard. And when she dies, they can't bury her anyplace public because the line of people waiting to piss on her grave would be too long.

High end models SUV from Range Rover. Porsche, BMW, MB will continue to sell well. I talking :RRS, X5, GLE, RR, GLS, Cayenne.

Actually not 100% true. Even those with cash dial back because (1) their cash is tighter too and (2) looking like you have money to burn in a time when the Democrats are bankrupting people for sport is a magnet for thieves to focus on you.

There is no federal requirement to shut down the economy in all states. No democrats are forcing Texas as an example to lock things down and social distance, this is as much a republican call as it is a democratic one.

I'm up for starting to ease things immediately for those that test positive for anibodies and negative for the virus (those that are immune right now). That could be your early reward for surviving the virus.