Will The NEW Lexus 600HP LQ SUV Put A Dagger In The Heart Of The Germans?

Lexus has never been a company comfortable being outdone, so now that Audi, BMW, and Mercedes-Benz all offer high-performance crossovers near the top of their respective ranges, Lexus has reportedly decided not to be shown up. Within a couple of years, the Japanese automaker will reportedly answer its German competitors with a crown jewel SUV of its own, said to be called the LQ.
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USNA1999 - 4/16/2020 1:44:02 PM

+1 Boost

Why do they continue trying to compete with the Germans? No ones wants the LFA or F performance models. They are great products but they do not sell.

jeffgall - 4/16/2020 3:06:44 PM

+2 Boost

They don’t sell because they are ugly

MDarringer - 4/16/2020 3:15:15 PM

+1 Boost

They also don't sell because there is ZERO marketing. The LFA was purely a masturbatory exercise and nothing of importance to the brand. The first ISF was a fire breather but Lexus in no way promoted it and leased it aggressively--which is what they needed to do to buy into the the M/AMG market. The GSF was fun too, but again NO MARKETING. The LQ will replace the LS easily in sales. The LQ--like the X7--is 5-7 years overdue to the market.

dlin - 4/16/2020 8:05:45 PM

+1 Boost

Needs more differentiation from its non-EV lines

Carmaker1 - 4/18/2020 3:43:06 PM

+1 Boost

There is no Lexus named LQ, it's a Toyota brand concept from 2019. People in the media are unusually obtuse.

MDarringer - 4/19/2020 11:33:35 AM

+1 Boost

Naming it LX would be terrible because why would you want to name your new SUV after one with a base design that reaches back to 1996?

SuperCarEnthusiast - 4/19/2020 11:12:11 AM

+1 Boost

Hell no! Just look at Lexus front end! Eye pain!