Ford Cancels Rivian Based Lincoln EV SUV Due To Coronavirus

Ford’s plan to add an all-electric Rivian-powered SUV to its Lincoln model lineup has reportedly been canceled due to the coronavirus.

The companies announced the decision to cancel the car’s production on Tuesday, April 28, Automotive News first reported. The electric SUV was supposed to be ready for release by 2022.

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MDarringer - 4/28/2020 7:33:18 PM

0 Boost

How much you want to bet that the Rivian is nowhere near being to industry standards and doing a Lincoln Mark E would be so much easier to do?

ctsang - 4/29/2020 12:15:34 PM

+2 Boost

ford still does not really want to make/sell EV

MDarringer - 4/29/2020 12:40:19 PM

-1 Boost

That's an illogical statement. They are making a massive push with the Mach E which by all accounts appears that it will be a market success. Ford isn't building EVs just to build EVs. They are wisely trying to build EVs that (1) are a product that people want and (2) are products that set the stage for longevity like the 1964.5 Mustang did. They've seen GM fail miserably for making an EV just to make an EV. A "Mark E" version is in the mix as was a Lincoln Rivian. Given that Rivian has ZERO experience at engineering and producing production vehicles and like Tesla Rivian doesn't believe in rigorous prototype testing. The stoppage of the Lincoln Rivian is most likely due to the Rivian not being up to standard. More than likely Ford determined that the cost for retrofitting necessary to make the Rivian marketable was in excess of any real profit potential for a niche EV.

MrEE - 4/29/2020 7:37:32 PM

+1 Boost

Simple, was bound to loose money and Ford is facing financial doomsday. More culling to come.