Who Should Be Worried? Volkswagen Working On A Family Of EVs Starting At $22,000

In recent years, EV-producing automakers have focused on expanding choices for all-electric, long-range sedans, SUVs, and pickups. That leaves an opening for smaller electric cars at the lowest price points for mass-market consumers, mostly in Europe and Asia. Volkswagen is planning to fill that gap with a new brand of EVs selling for less than $22,000.

Automotive News reports today that the cars will be based on a highly modified version of Volkswagen’s MEB EV platform. The architecture would be shortened to about 13 feet. The goal is to bring the cost below €20,000. Here’s how the trade publication described the challenge:

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MDarringer - 5/4/2020 11:01:33 AM

+1 Boost

A $22K EV is a good thing in theory.

But how will that price point be used as an excuse for NOT delivering range?

How will that price point cause VW to make the interior a total Third World special?

Given VW's total lack of dependability and its persistent warranty stops, how will this be reflected especially since both are iconic parts of the VW experience?

How small and unusable will it be?

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If VW has ANY brains--and they don't--the affordable, every person's EV should leverage the Beetle's name and Type I simplicity, quality, and ruggedness.