2021 Lexus IS To Be Revealed Next Week - With Infiniti In The Garbage Can Who Is This Targeting?

Of course the IS is still targeting the 3/C/A4 and now TLX. The IS' sales were pretty healthy at one point so it's still a pretty popular car. It needs to greatly improve its performance considering it boasts relatively big numbers for its two current engines, but the performance lacks substantially. Bringing in a V-8, as is rumored just tells you how inept Lexus is at building a more efficient but higher-performing 6-cylinder. This seems to be Toyota/Lexus biggest Achilles' heel as a brand. When you have an M340i, C43, and S4 and even the Stinger GT building 6-cylinder cars that get to 60 in 3.8-4.4 secs while Lexus' V-8 in the RC-F can't even match that, that's a telling sign.

Engines are in fact healthy enough... it's the gearing ratio that Lexus intentionally spaces wide to save some fuel. Porsche did the same thing on Cayman GT4, but for the reason of not to catch up with GT3

SO hope they'll think right this time... or maybe just use BMW's engines throughout... Well, why not?

Well, what's ironic is that their EPA/MPG numbers are also worse than others. So...what's the next rationale?

Vice of NA engine, and the reason why the wide gearing ratio, but still not enough, which is why they should've just gone all turbo

Which is why all other manufacturers continue to run rings around them in both performance and fuel usage. LOL.

Get rid of the disgusting grille, make the car look like it’s not trying so hard with chopped up angles and Nike signs everywhere.

Performance matters but this is a car competing for dollars from a largely female and youth oriented space who want something Instagram worthy.

Lexus badge appeal has been declining for a while now, time to restore some prestige, make it look like its worth a German price tag.

It's the front I'm worried about.

Lexus has pursued an incoherent sedan strategy.

The ES is the sedan that Lexus buyers want.

The GS was neither as well executed as the ES nor was it a sufficient reason to buy versus an LS.

The IS has always had stupid placement. It's placed like an ES but is a wannabe 3 Series. Lexus does an IS then forgets about it until it's dead then does a new one then forgets about it until it's dead and so on.

Meanwhile the ES competes with the TLX, 3 Series, C Class, and A4, but so does the IS sort of.

Oops.

The IS would work with the IS350 based at $37.5K followed by an IS350T for $42.5K followed by a V8 supercharged ISF for $47.5K.

Right now the IS tries to be an ES and it's not good at that and it tries to be a 3 Series but it's not good at that because it's trying to be an ES. Making it a performance steal would do wonders for Lexus even if they did not make a penny.

As for the LS, I'd kill it in favor of an EV coupesedan.

For me that sweeping rear light says Honda, not Toyota

I was thinking the new Audi coupe treatment of the A7 and Q8. Matches the horrible Rip off of the Audi grille.

Well sweeping rear light is nothing new, so I won't associate it with AUDI
It's just that in Japanese MFRs HONDA uses it the most often, hence I said so