Porsche CEO Promoted To Oversee Volkswagen Brand

Volkswagen Group CEO Herbert Diess has reportedly made a couple of major changes to its top management.

According to German publication Auto, Motor und Sport, Porsche CEO Oliver Blume has been promoted to Volkswagen brand chief and Skoda head Bernhard Maier will assume the mantle at Porsche as his successor. Blume has been Porsche CEO since 2015 and, under his leadership, the Porsche Taycan all-electric vehicle had a very successful launch. His new position will not only require him to assume control of all day-to-day management of the Group's signature brand, but also handle the launch of the VW ID.3 all-electric hatchback.

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MDarringer - 6/4/2020 3:44:14 PM

-1 Boost

Well that's a step in the WRONG direction. VW needs a Toyota, Honda, or Hyundai-Kia type of leader. A Porsche leader will continue to have the bargain-basement brand produce overpriced cars.

PUGPROUD - 6/4/2020 7:07:03 PM

+1 Boost

As an enthusiast you think "How does it feel to be promoted from one of the very best automotive jobs to a better paid but less rewarding position?" But as an industry executive he is moving up the food chain...more responsibility, greater challenge, more power, greater pay and shot at top spot over all VW owned brands.

Ccoxx - 6/4/2020 10:54:46 PM

+1 Boost

@PUGPROUD - well said.....