Since Ford Turned The Mustang Into A SUV, Why Can't Chevrolet Turn The Camaro Into A Pickup?

All signs suggest that the Chevrolet Camaro nameplate faces retirement in the coming years, but here's a bizarre idea: what if Chevy keeps the model around by applying it's styling to a pickup? While the chances of this are essentially zero, rendering artist tuningcar_ps shows us how this weird concept might look.

Using the current Camaro as inspiration, there's a skinny upper grille with the brand's Bowtie spanning the area between the headlights. Below it, a much larger opening allows plenty of airflow to the radiator. There are tiny openings in the corner of the fascia and amber lights below them. A skid plate is below the nose.

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ricks0me - 6/8/2020 2:40:07 PM

0 Boost

Ford "WHORED" out the Mustang name.

A Mustang, Camaro, Challenger, Cuda should always be:
Fromt Engine, RWD, V8 availability with a sports car body

Hint to Chrysler: You bought American Motors. Put the AMX, Javelin name to good use.

dumpsty - 6/9/2020 11:36:35 AM

+3 Boost

i actually HATE that Ford used the Mustang name for their EV SUV. they should change the name for the 2nd model year to simply, "Ford Mach-E". Adding "Mustang" was just a marketing stunt to increase "hype" - which it worked. But really, if the EV performs as stated, the Mach-E will be hard to forget.

Carmaker1 - 6/10/2020 12:20:38 AM

+1 Boost

I like that idea, but Hackett...(lips are zipped).

In example, kind of like how the Nissan Pathfinder was in production from 1985 to 1995 as a BOF Hardbody SUV, then switched to unibody from 1995 to 2004. During which the larger body on frame "Pathfinder Armada" was developed and made its debut in 2003, 1 year before the 3rd generation body on frame 2005 Pathfinder debuted in 2004, ditching unibody.

In 2004, the Pathfinder Armada simply became "2005 Nissan Armada". 2022 MY Ford Mach-E works for me, because it does allow for the 2023 Mustang (final design was recently approved and almost frozen) to adopt newer cues and not be forced to share the nameplate.

It's not going to happen though, because of intentional branding.

MDarringer - 6/8/2020 3:32:48 PM

0 Boost

Because Ford is so in tune with what "Mustang" represents, they were able to expand the definition credibly into an EV. The problem with the Camaro is that GM has no idea what a Camaro represents so the mediocre example on the lot is in danger of cancellation because people know what a Camaro is, but that ain't it. Thus, a Camaro pickup would be a total disaster because GM has no clear vision about its brands or products.

xjug1987a - 6/8/2020 3:39:25 PM

-1 Boost

Totally agree, the Mach E was a brilliant move. The current Camaro is nice but its not what it could be or really should be. The Challenger & Mustang though are on target and thus continue to sell well. FCA amazes in that the Challenger, which nearly didn't get built, keeps getting more editions that fascinate and keeps the needle moving. Though ancient, its terrific...

valhallakey - 6/9/2020 1:23:49 AM

+2 Boost

I think an El Camino like return using the Camaro moniker would probably sell pretty good if you can make the bed useful, some tow capabilities and 4 doors. Maybe call the GMC model an El Camino??? Not historically correct but it could work and it would be about the only one on the market.

MDarringer - 6/9/2020 8:01:17 AM

0 Boost

A GMC would be a Caballero.

valhallakey - 6/9/2020 9:07:56 AM

+2 Boost

Yes, I couldn’t recall, but on the other hand, the El Camino name is iconic.

SuperCarEnthusiast - 6/9/2020 3:41:49 PM

0 Boost

Chevrolet has done that already and it was called El Camino! It sold pretty well but Chevrolet discontinued it any ways!