QOTD: Should Mazda Consider Bringing Back Their Compact Pickup?

Remember the Ford Ranger-based Mazda B-Series pickup? The one we got in the States from '94 to '09? Well, this is far, far better than that. It's the new Mazda BT-50, built atop the venerable Isuzu D-Max platform sold elsewhere in the world, like Australia. Mazda unveiled it Wednesday to a sea of midsize pickup faithful and it's got the rap sheet of a truly awesome machine—a turbodiesel engine, four-wheel-drive, and a manual gearbox. Yup, that's pretty nice.
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MDarringer - 6/17/2020 4:21:34 PM

-1 Boost

I stopped reading at "Isuzu".

carloslassiter - 6/17/2020 6:34:48 PM

+1 Boost

This looks like the thing they were showing as a Mercedes pickup over the last several years. So yeah, whatever.

MDarringer - 6/17/2020 8:16:04 PM

-1 Boost

What I find funny is that GM says the Colorado and Canyon are not related to the Isuzu DMax when a cursory glance shows otherwise.

TomM - 6/17/2020 7:43:20 PM

+3 Boost

Actually - around the world Isuzu has a reputation for Pretty Reliable Business Trucks

Of course - there is no segment of the market as Loyal to US product as Pickup Trucks. So it depends on their projected volume. IF they are targeting Business Trucks - they have little chance. But if they target higher end Midsize Trucks - they could take a percentage of the market. Note though - Gm's new product is not that far away - so they have a small window.

jtz7 - 6/18/2020 10:51:09 AM

+2 Boost

If the Sante Cruze is a success then"Yes."