Is It Time To Go? Mitsubishi May Scale Back US Efforts

Mitsubishi CEO Takao Kato laid out his company’s new strategy during its annual shareholders meeting recently, saying that the carmaker will move forward by focusing less on huge global markets where the brand isn’t particularly strong.

While Kato didn’t mention North America or the U.S. by name, the company did later confirm that it does indeed consider the United States a mega-market, just like Europe or China, reports Autonews.

MDarringer - 6/22/2020 10:38:01 AM

+3 Boost

All of Mitsubishi's products feel 20 years behind the times. It's time for the Studebaker of Japan to go away.

scenicbyway12 - 6/22/2020 11:01:06 AM

+8 Boost

Mitsubishi still sells cars?

MDarringer - 6/22/2020 11:35:57 AM

-1 Boost

Very loudly in fact "Get a brand new Mitsubishi Mirage for $9990 with 84 month financing."

It might be fun to get a Mirage and thrash the shit out of it until it dies. Could be a fun two weeks.

qwertyfla1 - 6/22/2020 4:30:08 PM

+1 Boost

I can't actually recall the last time I seen a Mitsu on the road and I drive 50K/year.

jtz7 - 6/22/2020 8:34:19 PM

+2 Boost

Suzuki and Mitsubishi used to sell good in the early 2000's. What happened?

MDarringer - 6/23/2020 10:03:05 AM

+1 Boost

Neither had enough sales anywhere to be able to invest heavily in product development, so Suzuki went back to making tiny shit boxes and Mitsubishi just keep old shit and restyled it.

Truthy - 6/23/2020 10:22:52 AM

+1 Boost

They're still here? Who knew.

mini22 - 6/24/2020 3:01:09 PM

+1 Boost

I never understand the cultural mentality of some companies. It would be logical to research on what car companies are the most successful in the US and what products sell the most. Why Mitsubishi would try and sell a Mirage here or put out non competitive SUV's and Crossovers with non competitive engines defies logic.