Some Ford Dealers Are Marking Up Mustang Mach-E EV Up By $15,000

Ford Mustang Mach-e reservation holders are reporting that some Ford dealerships are marking up the electric SUV by as much as $15,000.

Despite some pushback from longtime Mustang fans who don’t appreciate the legendary brand going electric and coming in an SUV form-factor, the Mach-E has been well-received overall.

The “first edition” model “sold out” within the first week and the last reservation estimate we saw showed that Ford was closing in on selling out its whole first year of production for the electric SUV.

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MDarringer - 6/23/2020 10:28:28 AM

+1 Boost

Same bullshit next model to some dealers. Jacking up the price backfires on the dealer. Yeah, you can make someone pay to have the latest, but then they realize that you overcharged them at some point and they get annoyed. The better move is to sell at list with a big deposit to hold the car.

Although manufacturers cannot make a dealer sell for list, manufacturers do in fact monitor transaction prices and they can most decidedly cut incoming stock in response to greedy dealers. Secret shoppers is another tool.

rockreid - 6/23/2020 1:59:56 PM

+1 Boost

Another way of dealing with the car buying racket is to buy a Tesla and no wheeling dealing required or scammy dealer markups. Tesla uses direct sales with no dealers to worry about. Tesla Stores use the direct web sales model and delivery with minimal fuss or scammy salesmen pushing you so buying a car is far less stressful and doesn’t give you that yucky feeling. Problem solved!

MDarringer - 6/23/2020 2:16:58 PM

0 Boost

Umm NO! Just the opposite. Tesla is the dealer that is overcharging. Because Tesla can say "take it or leave it" the consumer is getting ripped off because they cannot bargain a lower price.

MBCLS07 - 6/23/2020 4:40:19 PM

-1 Boost

The Mach E should be made in the US. It isn't, so that tips things in Tesla's favor for me.

skytop - 6/24/2020 3:42:34 AM

+1 Boost

Anyone who pays $15,000 premium for a Mustang is a genuine FOOL and deserves to be insulted, ripped off and a be seen as a jerk.

ctsang - 6/24/2020 1:30:17 PM

+1 Boost

let the stealerships keep them