Will The Tesla CyberTruck Competitors Face The Same Mediocre Results As The Failed German EV's In The USA?

You can hardly go a week without reading executive quotes predicting their companies doing GREAT things in the EV space.

But here's the reality. Since the Tesla Model S launched none of the competitors can even make a DENT in the USA.

And as time goes on auto companies keep dropping an ocean of cash into the HOPE that something will catch on and be a serious competitor to Elon's stuff.

In fact, with EVERY move they make, they have been WEAKENING their companies because let's be honest...NOTHING they have HAS A CHANCE against Tesla.

I'm not hating on the German's. You all know I love German cars. Just NOT their EV's.

And it's NOT just about products...QUICK, name the head of Porsche today. Or BMW. Or Audi. Truth be told, I had to google who ran them as of today.

Lesson: The LEADER is even MORE important than the product. Remember Steve Jobs? Bezos? Zuckerberg?

So when I hear that an Electric F-150 is coming or the Rivian, I'm skeptical.

When I worked at Apple and spent time with John Sculley, I remember him using the example of GM announcing they would challenge the Japanese small car market in the USA with the Chevette. He said just because you say you're going to make a small car doesn't matter if you don't make a GOOD small car. Even if its the biggest car company in the world making the statement. Boy, was he right.

So my question to you is will the truck companies face the same ineffectiveness against Tesla as the Germans and others have faced in the car game?

runninglogan1 - 6/24/2020 9:07:05 PM

+2 Boost

The Bollinger is a niche product. Hand built and $120k with no airbags. It'll sell in the hundreds as a toy for wealthy ranchers.

The Rivian and F-150 are more mainstream and I think both will find plenty of buyers here in the US.

The Cybertruck is shaping up to be quite the phenomenon.

CANADIANCOMMENTS - 6/24/2020 10:26:52 PM

+2 Boost

This will be an interesting competition. There are no more loyal buyers in the world than pick up truck buyers.

So what you are asking is, will Ford, Chevy or Ram guys buy the Tesla or Rivian? I would say by a large margin no.

People with means can try out the latest ride and flip it for the next one or if they don't like it. Experimenting is not a big deal. They don't have the loyalty to concern themselves with.

Let's see what happens...

Agent001 - 6/24/2020 11:24:02 PM

0 Boost

That same argument was made when RAM showed their new stuff and we predicted that Ford people won't switch to Chevy and Chevy to Ford for fear of embarrassment but they WOULD go to RAM because they could say this is all new. And as usual, we were right. That will be the SAME thing for the rich Limited or Denali buyer. They are show off posers and want the newest toys.

001

SanJoseDriver - 6/25/2020 5:25:02 AM

+2 Boost

If Tesla can deliver a 3-motor truck with Ferrari performance, 500 mile range, and seating for 6 for $69k... the high end truck market will flip upside-down. It's the ultimate halo truck unless the electric F150 can come close to those specs.

SuperCarEnthusiast - 6/25/2020 6:52:13 AM

+1 Boost

With the Cybertruck being built in Texas, it will be hard for pickup buyers to ignore it! Elon Musk has already given it bulletproof and damage proof features. I think Tesla will be taking a good share of the pickup market in 2021-2022!