Bronco Isn't A SUV, It Is A Sub Brand To End FCA's Dominance In The Segment

When Ford Motor Co. unveils the all-new, 2021 Ford Bronco on July 13, it will be more than a rugged SUV. It will be a brand.

Like Ford’s Mustang sub-brand which now includes an electric SUV in addition to a stable of two-door muscle cars, the four-wheel-drive Bronco brand will include a truck-based SUV in two-door and four-door trim, and a Bronco Sport SUV based on the unibody Ford Escape. Customers will also have access to off-road parks, driving instruction, an online community and apparel.

MDarringer - 7/6/2020 11:56:47 AM

+1 Boost

"an" SUV...when you do an abbreviation like SUV for Sport-Utility Vehicle, you would say the LETTERS in speech--the same applies to writing--thus saying "a SUV" is jankety.