Fullsized US Pickups Lead The Segment, Midsized Pickups Not So Much

During the coronavirus pandemic, Ford was still dominating the truck sales charts even before the market launch of the new F-150. The company managed to outsell Chevrolet and Ram and the situation is similar in the midsize pickup segment. However, there’s one major difference.

While the Ford Ranger was sold 25,008 times during the second quarter of the year, one of its main rivals - the Chevy Colorado - registered 19,843 deliveries, which represents a huge drop of 37.3 percent compared to the same period last year. In turn, the Ranger was up 68.1 percent.

MDarringer - 7/7/2020 10:25:25 AM

+1 Boost

Mid-sized pickups are priced wrong. Mid-sized pickups are very expensive for what you get whereas full-sized pickups are remarkable values by comparison. Mid-sized pickups would sell better with about a 20% price reduction.

Mid-sized pickups don't have the capacity to do big pickup work--so you level up--and for the weekend wannabe pickup owners, they are too trucky and gas guzzling.

This is why I think the Santa Cruz and the coming Courier will do well. The weekend wannabes will have a vehicle that does precisely what they need it to do and MPG will be better.

YoCarFanto - 7/7/2020 11:28:30 AM

+2 Boost

Mid size pickups are too long and no one is making a basic bare-bones model. Gone is the mall security officer / Pool maintenance 2-door Ford Ranger with manual transmission, vinyl seats and AC.

jeffgall - 7/7/2020 12:22:59 PM

0 Boost

This is news?

MDarringer - 7/7/2020 12:58:12 PM

+2 Boost

It beats listening to the bitching of Car4life1.

qwertyfla1 - 7/7/2020 3:44:35 PM

0 Boost

The original Ford Ranger and Nissan Hardbody sold tonnes of trucks becuase they had the right ingredients -value for the money and lots of utility. This is not happening with current offerings from any manufactuer so people upsize to the larger offerings and is why the Big 3 own the truck market.

Trucks are cheap as shit to make compared to cars/SUV/CUV as they are all stamped and painted metal/lesser parts so the real question is it OEM greed that is pricing the midsize out of the market?

MDarringer - 7/7/2020 5:35:34 PM

+1 Boost

When our Rangers first showed up, they were $40K and higher which did not play well with people who know Rangers to be very affordable. By the time Ford realized that loaded Rangers were dust gatherers, the damage had been done. Launch botched.

CANADIANCOMMENTS - 7/7/2020 10:02:39 PM

+2 Boost

Tacoma's do 250k units in the USA. Not 800k or 900k like a F150, but still a solid number. Not sure what the other brands are thinking but there is a proven market for these vehicles if they are priced right.