Cadillac To Use 'IQ' Suffix For Model Names. Is It A LOW Or HIGH IQ Decision?

Dauchy told GM Authority executive editor, Alex Luft, that the Lyriq name is part of a new Cadillac naming structure that will see all vehicle names end in “iq.” These “iq” names will replace the CT# and XT# nomenclature used on current cars and crossovers powered by internal combustion engines and are intended to signal a change  of course at Cadillac – that being from ICE to EV.

Dauchy also said the new nomenclature “signals that Cadillac is bringing a different type of vehicle to market, one that works in concert with man, nature, and machine.”

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valhallakey - 7/21/2020 1:07:03 AM

+4 Boost

Well I guess I am glad Cadillac is bringing back names, but the decision to end them in iq seems limiting and just dumb marketing.

runninglogan1 - 7/21/2020 1:26:05 AM

+3 Boost

Better than XT6 400.

CANADIANCOMMENTS - 7/21/2020 8:40:27 AM

+3 Boost

Dumb move.

MDarringer - 7/21/2020 10:08:48 AM

0 Boost

Let's see...all the name will end in "ick". Hmmm...dumb move.

This is as dumb as Catera.

Lyriq
Celestiq
Mornoniq

ctsang - 7/21/2020 10:51:28 AM

+2 Boost

NO IQ

MDarringer - 7/21/2020 11:06:11 AM

+1 Boost

Mary Barra continues to fail. Her response should have been to point out the "ick" factor in the names and fire some marketing people for being stupid.

ricks0me - 7/21/2020 1:40:24 PM

0 Boost

How about:
Eldorado
Talisman
Sedan de Ville
Coupe de Ville
Seville
Names that are associated with Cadillac when Cadillac was not the Sh!t Show they are today

valhallakey - 7/21/2020 5:50:24 PM

+3 Boost

That and some of their show car names like El Mirage etc... agreed get back to what you do best and name them as such.

greGARYous1 - 7/21/2020 8:23:38 PM

+2 Boost

While Caddy struggles to sell 20K CT4-5..
Ford is overwhelmed with 200,000+ orders for very profitable Bronco SUVs...!!

Looks like Ford's strategy for SUV is far more profitable than GMs...:)

skytop - 7/22/2020 12:21:50 AM

0 Boost

Cadillac is demonstrating it has a trajectory straight downward.

MDarringer - 7/22/2020 8:27:00 AM

+2 Boost

This is why Mary Barra must be fired. She is overseeing this shit show and is running GM into the ground.