Ford Rushing To Bring Bronco Crew Cab To The Market And Put An End To The Gladiator

Ford is reportedly fast-tracking development of a pickup truck version of the 2021 Ford Bronco to take on the Jeep Gladiator, and it’s expected to debut in the next four years.

We know Ford’s plans for reintroducing the Bronco as its own sub-brand wouldn’t stop with just the Bronco and Bronco Sport crossovers. Reports indicate Ford has already been planning a Raptor variant of the Bronco, as well as a new compact pickup truck based on the Bronco Sport potentially called the “Maverick” expected to debut next year.
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MDarringer - 7/24/2020 11:06:17 AM

-1 Boost

Ford isn't "fast-tracking" a Bronco pickup. It was a part of the product development plan all along as is the "Bronco" Maverick. Given that the Bronco is a heavily reworked Everest which is itself largely a Ranger, a Bronco pickup can largely happen tomorrow. There's nothing left really to engineer.

MDarringer - 7/24/2020 11:33:25 AM

-1 Boost

Moreover, there is a thing called product cadence. Being available in 2024 isn't fast-tracking. It's putting out a new morsel after the initial honeymoon years of the Bronco launch are over.

It's the Maverick that is being fast-tracked. Initially, when Ford decided to do a crossover pickup, the Courier was going to be an Escape pickup, but as Broncomania blossomed over the past three years. Ford knew began to think that the Bronco Sport (reskinned Escape) could be big and THEN they decided to have the Courier nee Maverick be styled like the Bronco Sport rather than the ass-ugly Escape. They were fairly far along on the Escape pickup when they went back to the styling board to Broncoize it.