Ford Claims Response To The New Brono Is Unprecedented In Company History

Ford says that customer response to the unveiling of the all-new 2021 Bronco and 2021 Bronco Sport last month has been “unprecedented” in the company’s history.

In the first three weeks, more than 165,000 people placed $100 deposits for orders online, and more than 13 million tuned in on television and social media platforms to see the highly anticipated off-road SUVs.

ricks0me - 8/13/2020 3:51:49 PM

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I thought the original Mustang had bigger initial numbers than this. Someone correct me if I am wrong.

MDarringer - 8/13/2020 7:41:17 PM

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The 64.5/65 Mustang hit 418,812 in 12 months.

MBguy - 8/13/2020 9:02:19 PM

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"Ford Claims Response To The New Brono Is Unprecedented"

What's a "Brono?"

Is it supposed to be "The New Bruno??"

Yonder7 - 8/14/2020 10:26:33 AM

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MBguy: you got it.

carloslassiter - 8/14/2020 10:54:09 AM

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It sounds like they haven't introduced a new vehicle that excited the public in more than 50 years.

ricks0me - 8/14/2020 5:15:15 PM

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carlos said: It sounds like they haven't introduced a new vehicle that excited the public in more than 50 years.

When the Pinto is hit from behind, that causes a lot of excitement. Think Fireball. Ford knew that when they introduced the vehicle in 1971. Cost them in court. Roughly 50 years ago. Your thoughts are correct!!!